# Made to send to your partner

A health and wellness format, measured November 8, 2026 by Volume. https://tryvolume.app/working/health-and-wellness/made-to-send-to-your-partner

Write the post so a woman can forward it to her partner to explain what she is going through, often with male comparisons. It worked for 3 accounts, with a median of 10x their usual reach. Type: Angle. Seen as: Slideshow.

## Why it works

It gives the main audience a share reason: feeling understood by someone who doesn't get it. Each slide is addressed to the partner or compares to men.

## How to make it

1. Address the partner directly ('every man needs to know', 'I wish you knew')
2. Turn each point into a plain fact or itemised cost
3. Use male-contrast punchlines where they fit

## Hook formula

This is what I wish my [partner] knew about [what she's going through]

## Examples

- @shesnotcrazyseries (813K followers, Instagram slideshow): 13x their usual likes. Hook: “What it actually costs to be a woman. I added it up. We'd have asked for a refund. 😅 Most men have NO idea....” [Original post](https://www.instagram.com/p/DebKCfWjZya/)
- @laurenlhale (107K followers, TikTok slideshow): 21x their usual views. Hook: “I’m a 45 year old woman in perimenopause and this is what I wish my husband knew.... while I was quietly falling apart ....” [Original post](https://www.tiktok.com/@laurenlhale/photo/7697328245724826910)
- @sarah.and.baby (6K followers, TikTok slideshow): 7.3x their usual views. Hook: “THIS HAPPENS TO A WOMAN'S BODY WHEN SHE BREASTFEEDS. EVERY MAN NEEDS TO KNOW ABOUT THIS.” [Original post](https://www.tiktok.com/@sarah.and.baby/photo/7696700401566879006)

More health and wellness formats: https://tryvolume.app/working/health-and-wellness.md

## Get the full library

The full library has every post, format and hook in health and wellness, plus long-running Meta ads, and your AI agent can search it over MCP. The library comes with Volume Core and Pro, from $29.99 a month, and every plan starts with a 3-day free trial. Start a free trial: https://tryvolume.app/library

Agents: add Volume's MCP server (https://app.tryvolume.app/api/mcp) and call `search_library(shelf: "formats", niche: "Health and wellness")` for every format, `search_library(shelf: "posts", niche: "Health and wellness")` for examples with transcripts and scripts.

## How this is measured

- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.

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