Measured Updated dailyMarkdown copy
Exact words to say, word for word
A viral health and wellness format on TikTok and Instagram
Give the literal phrase or script to use in a hard moment instead of general advice.
3
accounts it worked for
6x
median, times their usual
#51
of 53 in health and wellness
Angle
Talking head, Slideshow
Why it works
A verbatim line can be used immediately, so it gets saved and shared. These posts beat the vague tips on the same accounts.
Hook formulaTeach your [person] this before [bad moment] / when they say "[phrase]"
How to make it
- 1Name one specific situation or stalling phrase
- 2Give the exact wording, ideally 'Instead of X, say Y'
- 3Show it in context (a job, a child, a session)
Examples
Best first, one per account. Each links to the original post.
- @wendy.demer.autho
12K followers, TikTok
“Teach your child this before every scary thought starts feeling real.”
109x their usual views, talking head, mental health
- @lizrheatherapy
109K followers, TikTok
“different ways i tell clients im confused as a ✨therapist✨”
6.1x their usual views, talking head, mental health
- @laura_gwilt
8K followers, TikTok
“Steps for when a client says “I don’t know””
6.1x their usual views, slideshow, mental health
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Get the MCPMore health and wellness formats
- One-image chart viewers zoom in and save
15 accounts, median 17x their usual
- More text than the clip lets you read
17 accounts, median 8x their usual
- Open on a bizarre viral clip, then explain
11 accounts, median 17x their usual
- Weird symptom list that makes viewers self-diagnose
9 accounts, median 28x their usual
- Hook on screen, full list in caption
10 accounts, median 19x their usual
- Meme template reworded for your profession
7 accounts, median 20x their usual
- Dense list packed onto a short loop
6 accounts, median 23x their usual
- Insider confessions from a professional's seat
8 accounts, median 9x their usual
- Exact words to say at the doctor
7 accounts, median 12x their usual
- Credentials and personal stake in line one
7 accounts, median 11x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.