# Exact words to say, word for word

A health and wellness format, measured November 8, 2026 by Volume. https://tryvolume.app/working/health-and-wellness/exact-words-to-say-word-for-word

Give the literal phrase or script to use in a hard moment instead of general advice. It worked for 3 accounts, with a median of 6x their usual reach. Type: Angle. Seen as: Talking head, Slideshow.

## Why it works

A verbatim line can be used immediately, so it gets saved and shared. These posts beat the vague tips on the same accounts.

## How to make it

1. Name one specific situation or stalling phrase
2. Give the exact wording, ideally 'Instead of X, say Y'
3. Show it in context (a job, a child, a session)

## Hook formula

Teach your [person] this before [bad moment] / when they say "[phrase]"

## Examples

- @wendy.demer.autho (12K followers, TikTok talking head): 109x their usual views. Hook: “Teach your child this before every scary thought starts feeling real.” [Original post](https://www.tiktok.com/@wendy.demer.autho/video/7698919917617220884)
- @lizrheatherapy (109K followers, TikTok talking head): 6.1x their usual views. Hook: “different ways i tell clients im confused as a ✨therapist✨” [Original post](https://www.tiktok.com/@lizrheatherapy/video/7698895705213127950)
- @laura_gwilt (8K followers, TikTok slideshow): 6.1x their usual views. Hook: “Steps for when a client says “I don’t know”” [Original post](https://www.tiktok.com/@laura_gwilt/photo/7692562973436710167)

More health and wellness formats: https://tryvolume.app/working/health-and-wellness.md

## Get the full library

The full library has every post, format and hook in health and wellness, plus long-running Meta ads, and your AI agent can search it over MCP. The library comes with Volume Core and Pro, from $29.99 a month, and every plan starts with a 3-day free trial. Start a free trial: https://tryvolume.app/library

Agents: add Volume's MCP server (https://app.tryvolume.app/api/mcp) and call `search_library(shelf: "formats", niche: "Health and wellness")` for every format, `search_library(shelf: "posts", niche: "Health and wellness")` for examples with transcripts and scripts.

## How this is measured

- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.

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