Measured Updated dailyMarkdown copy

Dense reference card made to screenshot

A viral health and wellness format on TikTok and Instagram

Package the key information as one clean graphic (an acronym, dose chart, or comparison table) that is easy to save.

4

accounts it worked for

5x

median, times their usual

#44

of 53 in health and wellness

Editing trick

Video, Talking head, Slideshow

Why it works

Cheat-sheet graphics are saved and revisited. These posts use explicit save or screenshot cues or a single reference card.

Hook formulaGet ready to screenshot: [named framework or chart]

How to make it

  1. 1Condense the info into one clean card or chart
  2. 2Cue viewers to save or screenshot it
  3. 3Put exact numbers or steps on it

Examples

Best first, one per account. Each links to the original post.

  • @internationaltherapy

    9K followers, TikTok

    “Pause with the STOP skill, A DBT skill for overwhelming moments”

    128x their usual views, slideshow, mental health

  • @nourishedbynutrition

    592K followers, Instagram

    “I’m sorry if no one told you but the TYPE of fiber you eat matters (get ready to screenshot)”

    4.5x their usual views, video, mental health

  • @laura_gwilt

    8K followers, TikTok

    “A THERAPIST'S BOOKSHELF My complete guide”

    5.9x their usual views, slideshow, mental health

  • @doctor.bing

    275K followers, Instagram

    “Supplements With Neurological Side Effects”

    2.7x their usual likes, talking head, mental health

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More health and wellness formats

What’s working in health and wellness this week

How this is measured

  • Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
  • TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
  • A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
  • Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.