Measured Updated dailyMarkdown copy
Your Strava numbers on screen as proof
A viral fitness format on TikTok and Instagram
Overlay your own Strava or watch stats on the video or first slide so the claim comes with a receipt.
6
accounts it worked for
11x
median, times their usual
#18
of 79 in fitness
Editing trick
Video, Talking head
Why it works
Visible numbers make the story or advice credible straight away. They also normalise slower or ordinary times.
Hook formulaDistance [X] Pace [X] Time [X] + [what you did or ate or felt]
How to make it
- 1Put distance, pace and time on screen over the opening shot or slide one
- 2Add the claim or story (emotion, fueling, defending slow running)
- 3Let the stats carry the proof
Examples
Best first, one per account. Each links to the original post.
- @marissamcnamaraa
819K followers, TikTok
“last long run before 26.2...”
25x their usual views, talking head, running
- @celinastephenson
60K followers, TikTok
“Distance 43.01km Pace 9:02/km Time 6:29:01”
25x their usual views, talking head, running
- @maggieklein
82K followers, TikTok
“making all the internet trolls mad by walking a half marathon in 4+ hours”
14x their usual views, talking head, running
- @running.backward
32K followers, TikTok
“I JUST COPIED”
7.8x their usual views, talking head, running
- @gabrielsmithh_
52K followers, TikTok
“Distance 39.15 km Pace 3:49 /km Time 2h 29m Fuelling a 39K run”
6.4x their usual views, talking head, running
- @byhollygabrielle
80K followers, Instagram
“Distance 10.23 km Elapsed Pace 3:46 /km Time 38m 36s 4 intervals you need for a faster 10K”
4.2x their usual views, video, running
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Get the MCPMore fitness formats
- Before-and-after flash in the first seconds
24 accounts, median 16x their usual
- Muscle diagram overlay shows what each move hits
21 accounts, median 6x their usual
- Act out the bad rep, then fix it
11 accounts, median 20x their usual
- Exact reps and times stamped on rapid clips
15 accounts, median 8x their usual
- Popular belief declared wrong in first line
9 accounts, median 15x their usual
- Your age named against the body goal
8 accounts, median 13x their usual
- Wrong form then right form, marked on screen
7 accounts, median 19x their usual
- Old photo of you beside today's result
7 accounts, median 17x their usual
- Name the vanity problem area in the hook
7 accounts, median 12x their usual
- Whole workout with one piece of equipment
8 accounts, median 8x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.