Measured Updated dailyMarkdown copy
Your age named against the body goal
A viral fitness format on TikTok and Instagram
Put a specific age or age bracket in the hook next to the physical ability or habit being promised.
8
accounts it worked for
13x
median, times their usual
#6
of 79 in fitness
Angle
Talking head, Slideshow
Why it works
One specific age feels more personal than a vague audience, and it is proof when the creator is that age. Djkim.yoga, chrisfreytag, janetosborne, flolyfe and bodyharmonicspilates all did this.
Hook formulaI'm [age] and I want to [ability] at [older age]
How to make it
- 1Pick one concrete age or bracket
- 2Pair it with a specific ability or objection
- 3State it in the first line
- 4Back it with a full routine or a visible example
Examples
Best first, one per account. Each links to the original post.
- @djkim.yoga
1.4M followers, Instagram
“I'M 47 & I WANT TO KEEP MOVING FREELY AT 80!”
47x their usual views, talking head, pilates and yoga
- @janetosbornefitness
1.8M followers, Instagram
“Women over 50 if you go for a walk everyday....”
26x their usual views, talking head, pilates and yoga
- @bodyharmonicspilates
15K followers, Instagram
“Pilates at 84 Fred's Story”
33x their usual views, talking head, pilates and yoga
- @nadja__eat_move_glow
558K followers, Instagram
“This is 76 Can you do this?”
17x their usual views, talking head, physique
- @flolyfe
623K followers, Instagram
“You're”
7.8x their usual views, talking head, pilates and yoga
- @petragenco
1M followers, TikTok
“5 leg exercises every woman over 50 should be doing”
4.9x their usual views, talking head, home workouts
- @chrisfreytag
212K followers, Instagram
“The Not So Glamorous Things I Do To look & feel my best at 60”
5.6x their usual likes, slideshow, pilates and yoga
- @fitfionaj
471K followers, Instagram
“5 things I cut out of my diet to stay lean after 40 👇”
3.1x their usual views, talking head, home workouts
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Get the MCPMore fitness formats
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24 accounts, median 16x their usual
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21 accounts, median 6x their usual
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11 accounts, median 20x their usual
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15 accounts, median 8x their usual
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9 accounts, median 15x their usual
- Wrong form then right form, marked on screen
7 accounts, median 19x their usual
- Old photo of you beside today's result
7 accounts, median 17x their usual
- Name the vanity problem area in the hook
7 accounts, median 12x their usual
- Whole workout with one piece of equipment
8 accounts, median 8x their usual
- Wordless before-to-after glow-up reveal
4 accounts, median 78x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.