Measured Updated dailyMarkdown copy
Old photo of you beside today's result
A viral fitness format on TikTok and Instagram
Pair a younger photo or earlier clip of yourself with your current ability to show progress or break a stereotype.
7
accounts it worked for
17x
median, times their usual
#8
of 79 in fitness
Angle
Talking head, Slideshow
Why it works
The time gap makes the result feel earned and proves it is possible. Viewers comment and share their own stories.
Hook formula[Past me] vs [now]: I couldn't [skill] [time] ago
How to make it
- 1Show the old photo or 'me 1 year ago' clip
- 2Cut or pop up your current performance
- 3Add the takeaway or tips
Examples
Best first, one per account. Each links to the original post.
- @aizalifts
3K followers, TikTok
“I’m not getting better not getting better”
90x their usual views, slideshow, pilates and yoga
- @maiden.lifts
219K followers, TikTok
““I’m not naturally flexible””
30x their usual views, talking head, pilates and yoga
- @truedominicana
8K followers, TikTok
“this was my face seven months ago”
22x their usual views, talking head, pilates and yoga
- @heloomelloo
730K followers, TikTok
“Day 1 doing Helomelo’s workout”
17x their usual views, talking head, calisthenics
- @catherinesargentcoaching
94K followers, Instagram
“2024 The 1st Time Those Toes Touched That Bar 🥹”
17x their usual likes, talking head, calisthenics
- @maiden_lifts
626K followers, Instagram
“"I'm not naturally flexible"”
4.9x their usual views, talking head, calisthenics
- @yourfuturefit
200K followers, Instagram
“Would you have told your 16 year old self that when she hit 56, it would be time to ditch the bikinis?”
8.8x their usual views, talking head, calisthenics
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Get the MCPMore fitness formats
- Before-and-after flash in the first seconds
24 accounts, median 16x their usual
- Muscle diagram overlay shows what each move hits
21 accounts, median 6x their usual
- Act out the bad rep, then fix it
11 accounts, median 20x their usual
- Exact reps and times stamped on rapid clips
15 accounts, median 8x their usual
- Popular belief declared wrong in first line
9 accounts, median 15x their usual
- Your age named against the body goal
8 accounts, median 13x their usual
- Wrong form then right form, marked on screen
7 accounts, median 19x their usual
- Name the vanity problem area in the hook
7 accounts, median 12x their usual
- Whole workout with one piece of equipment
8 accounts, median 8x their usual
- Wordless before-to-after glow-up reveal
4 accounts, median 78x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.