# Your Strava numbers on screen as proof

A fitness format, measured November 8, 2026 by Volume. https://tryvolume.app/working/fitness/your-strava-numbers-on-screen-as-proof

Overlay your own Strava or watch stats on the video or first slide so the claim comes with a receipt. It worked for 6 accounts, with a median of 11x their usual reach. Type: Editing trick. Seen as: Video, Talking head.

## Why it works

Visible numbers make the story or advice credible straight away. They also normalise slower or ordinary times.

## How to make it

1. Put distance, pace and time on screen over the opening shot or slide one
2. Add the claim or story (emotion, fueling, defending slow running)
3. Let the stats carry the proof

## Hook formula

Distance [X] Pace [X] Time [X] + [what you did or ate or felt]

## Examples

- @marissamcnamaraa (819K followers, TikTok talking head): 25x their usual views. Hook: “last long run before 26.2...” [Original post](https://www.tiktok.com/@marissamcnamaraa/video/7701214995832409374)
- @celinastephenson (60K followers, TikTok talking head): 25x their usual views. Hook: “Distance 43.01km Pace 9:02/km Time 6:29:01” [Original post](https://www.tiktok.com/@celinastephenson/video/7695551027331845398)
- @maggieklein (82K followers, TikTok talking head): 14x their usual views. Hook: “making all the internet trolls mad by walking a half marathon in 4+ hours” [Original post](https://www.tiktok.com/@maggieklein/video/7693540787275058465)
- @running.backward (32K followers, TikTok talking head): 7.8x their usual views. Hook: “I JUST COPIED” [Original post](https://www.tiktok.com/@running.backward/video/7699130875853819158)
- @gabrielsmithh_ (52K followers, TikTok talking head): 6.4x their usual views. Hook: “Distance 39.15 km Pace 3:49 /km Time 2h 29m Fuelling a 39K run” [Original post](https://www.tiktok.com/@gabrielsmithh_/video/7696215522152549654)
- @byhollygabrielle (80K followers, Instagram video): 4.2x their usual views. Hook: “Distance 10.23 km Elapsed Pace 3:46 /km Time 38m 36s 4 intervals you need for a faster 10K” [Original post](https://www.instagram.com/p/Dd65MHkt63b/)

More fitness formats: https://tryvolume.app/working/fitness.md

## Get the full library

The full library has every post, format and hook in fitness, plus long-running Meta ads, and your AI agent can search it over MCP. The library comes with Volume Core and Pro, from $29.99 a month, and every plan starts with a 3-day free trial. Start a free trial: https://tryvolume.app/library

Agents: add Volume's MCP server (https://app.tryvolume.app/api/mcp) and call `search_library(shelf: "formats", niche: "Fitness")` for every format, `search_library(shelf: "posts", niche: "Fitness")` for examples with transcripts and scripts.

## How this is measured

- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.

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