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Measured Updated dailyMarkdown copy

Popular belief declared wrong in first line

A viral fitness format on TikTok and Instagram

Open by calling a widely accepted belief or practice wrong, then give the correction or the better version.

9

accounts it worked for

15x

median, times their usual

#5

of 79 in fitness

Angle

Talking head, Green screen, Slideshow

Why it works

A challenged belief invites debate and shares, and the fix is the payoff. Drwendy, amandablauerpilates, livinleggings, coach_mitushi and the.pilates.snob all opened this way.

Hook formulaMost [common practice] don't [expected result]. It's not [X], it's [Y].

How to make it

  1. 1Name the belief everyone holds
  2. 2Call it wrong or off in the first line
  3. 3Give your correction or the upgraded routine
  4. 4Close by inviting opinions

Examples

Best first, one per account. Each links to the original post.

  • @thereseoca

    134K followers, TikTok

    “Losing Fat Isn't hard”

    148x their usual views, talking head, weight loss

  • @thechrisserra

    10K followers, TikTok

    “STRENGTH TRAINING CAN INCREASE RISK OF RUNNING INJURIES”

    34x their usual views, talking head, running

  • @amandablauerpilates

    715K followers, TikTok

    “PILATES ICK: If the class is impossibly hard I don’t want it… 🚩”

    24x their usual views, talking head, pilates and yoga

  • @coach_mitushi

    239K followers, Instagram

    “DIET SODA Diet sodas are bad”

    15x their usual likes, talking head, pilates and yoga

  • @drwendy_physicaltherapy

    181K followers, TikTok

    “Your tendons are one the biggest pain issues women have during perimenopause”

    17x their usual views, talking head, pilates and yoga

  • @syattfitness

    1.1M followers, Instagram

    “I'm Gonna Get So Much Shit for This”

    3.8x their usual views, talking head, weight loss

  • @meg_takacs

    311K followers, Instagram

    “do this bulgarian split squat variation and never suffer from tight hips ever again”

    3.0x their usual views, green screen, running

  • @dr.lisa.dpt

    207K followers, TikTok

    “If you're a runner who's”

    3.8x their usual views, talking head, running

  • @the.pilates.snob

    23K followers, Instagram

    “Unpopular opinion: being ripped is not a functional movement goal.”

    3.1x their usual likes, slideshow, pilates and yoga

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More fitness formats

What’s working in fitness this week

How this is measured

  • Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
  • TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
  • A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
  • Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.