Measured Updated dailyMarkdown copy
Progress tracker stays on screen all video
A viral fitness format on TikTok and Instagram
Keep a numbered menu, scoreboard or row of muscle icons on screen the whole video and tick off each item as it happens.
5
accounts it worked for
11x
median, times their usual
#29
of 79 in fitness
Editing trick
Talking head, Voiceover, Video
Why it works
Viewers can see how many items remain, so they stay to the end. Dorina's checkmark moving across muscle icons, Tulum Trainer's 6-item menu and Casey Kelly's red/green 1-5 scoreboard all rely on this.
Hook formula[Number] [moves/challenges] for [goal], tracked on screen the whole way
How to make it
- 1Put the full list, diagram row or numbered bar on screen from second zero
- 2Move a checkmark or change a color after each exercise or item
- 3Keep the list visible until the last item
Examples
Best first, one per account. Each links to the original post.
- @tulumtrainer
1.7M followers, Instagram
“Jump Training at 47 Looks like This!”
33x their usual views, talking head, physique
- @workout_zone34
2M followers, TikTok
“WIDER WEAK”
17x their usual views, voiceover, physique
- @skeletmotion
172K followers, TikTok
“LOWER CHEST MIDDLE CHEST UPPER CHEST”
11x their usual views, video, physique
- @fitwithdorina
20K followers, TikTok
“5 MOVES FOR STRONG ABS🔥”
4.1x their usual views, video, physique
- @caseykellyy
568K followers, TikTok
“UNUSED EQUIPMENT CHALLENGE”
3.9x their usual views, talking head, physique
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Get the MCPMore fitness formats
- Before-and-after flash in the first seconds
24 accounts, median 16x their usual
- Muscle diagram overlay shows what each move hits
21 accounts, median 6x their usual
- Act out the bad rep, then fix it
11 accounts, median 20x their usual
- Exact reps and times stamped on rapid clips
15 accounts, median 8x their usual
- Popular belief declared wrong in first line
9 accounts, median 15x their usual
- Your age named against the body goal
8 accounts, median 13x their usual
- Wrong form then right form, marked on screen
7 accounts, median 19x their usual
- Old photo of you beside today's result
7 accounts, median 17x their usual
- Name the vanity problem area in the hook
7 accounts, median 12x their usual
- Whole workout with one piece of equipment
8 accounts, median 8x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.