Measured Updated dailyMarkdown copy
Point to the muscle, then demo it
A viral fitness format on TikTok and Instagram
Touch or trace the target muscle on your own body right before showing the exercise that works it.
4
accounts it worked for
8x
median, times their usual
#53
of 79 in fitness
Editing trick
Talking head, Slideshow
Why it works
The viewer sees what is being trained and why the cue matters before the demo starts. Repeating it for each move gives the video a rhythm.
Hook formulaIf you want these… do these
How to make it
- 1Point at or trace the muscle on your body
- 2Cut to the exercise that hits it
- 3Repeat for each muscle or movement
Examples
Best first, one per account. Each links to the original post.
- @_alexsalome_
147K followers, TikTok
“If you want these... do these.”
16x their usual views, talking head, physique
- @coachtaragarrison
266K followers, TikTok
“How to grow bigger biceps without getting injured”
15x their usual views, talking head, physique
- @aaron.aesthetics
113K followers, TikTok
“How to train your: TRICEPS”
7.9x their usual views, slideshow, physique
- @jasminedawnpt
474K followers, Instagram
“IF YOU WANT TO TARGET THE FRONT OF YOUR ARMS YOU SHOULD DO”
2.9x their usual views, talking head, strength
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Get the MCPMore fitness formats
- Before-and-after flash in the first seconds
24 accounts, median 16x their usual
- Muscle diagram overlay shows what each move hits
21 accounts, median 6x their usual
- Act out the bad rep, then fix it
11 accounts, median 20x their usual
- Exact reps and times stamped on rapid clips
15 accounts, median 8x their usual
- Popular belief declared wrong in first line
9 accounts, median 15x their usual
- Your age named against the body goal
8 accounts, median 13x their usual
- Wrong form then right form, marked on screen
7 accounts, median 19x their usual
- Old photo of you beside today's result
7 accounts, median 17x their usual
- Name the vanity problem area in the hook
7 accounts, median 12x their usual
- Whole workout with one piece of equipment
8 accounts, median 8x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.