# Point to the muscle, then demo it

A fitness format, measured November 8, 2026 by Volume. https://tryvolume.app/working/fitness/point-to-the-muscle-then-demo-it

Touch or trace the target muscle on your own body right before showing the exercise that works it. It worked for 4 accounts, with a median of 8x their usual reach. Type: Editing trick. Seen as: Talking head, Slideshow.

## Why it works

The viewer sees what is being trained and why the cue matters before the demo starts. Repeating it for each move gives the video a rhythm.

## How to make it

1. Point at or trace the muscle on your body
2. Cut to the exercise that hits it
3. Repeat for each muscle or movement

## Hook formula

If you want these… do these

## Examples

- @_alexsalome_ (147K followers, TikTok talking head): 16x their usual views. Hook: “If you want these... do these.” [Original post](https://www.tiktok.com/@_alexsalome_/video/7694390315322445086)
- @coachtaragarrison (266K followers, TikTok talking head): 15x their usual views. Hook: “How to grow bigger biceps without getting injured” [Original post](https://www.tiktok.com/@coachtaragarrison/video/7698751642950257934)
- @aaron.aesthetics (113K followers, TikTok slideshow): 7.9x their usual views. Hook: “How to train your: TRICEPS” [Original post](https://www.tiktok.com/@aaron.aesthetics/photo/7693965632852839702)
- @jasminedawnpt (474K followers, Instagram talking head): 2.9x their usual views. Hook: “IF YOU WANT TO TARGET THE FRONT OF YOUR ARMS YOU SHOULD DO” [Original post](https://www.instagram.com/p/DfRQWhboZqz/)

More fitness formats: https://tryvolume.app/working/fitness.md

## Get the full library

The full library has every post, format and hook in fitness, plus long-running Meta ads, and your AI agent can search it over MCP. The library comes with Volume Core and Pro, from $29.99 a month, and every plan starts with a 3-day free trial. Start a free trial: https://tryvolume.app/library

Agents: add Volume's MCP server (https://app.tryvolume.app/api/mcp) and call `search_library(shelf: "formats", niche: "Fitness")` for every format, `search_library(shelf: "posts", niche: "Fitness")` for examples with transcripts and scripts.

## How this is measured

- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.

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