Measured Updated dailyMarkdown copy
Open on the message you received
A viral fitness format on TikTok and Instagram
Start by reading or showing a real DM, comment or question, then answer it directly.
4
accounts it worked for
5x
median, times their usual
#64
of 79 in fitness
Angle
Talking head
Why it works
A real question or accusation makes the answer feel personal and in demand, and it delivers the topic with built-in curiosity.
Hook formulaI get so many messages asking [question], here's the answer
How to make it
- 1Show or read the message in the first seconds
- 2Frame the answer as correcting it or finally answering
- 3Give the nuanced take or exact advice
Examples
Best first, one per account. Each links to the original post.
- @liftwsarah
582K followers, TikTok
“addressing my comment section”
6.9x their usual views, talking head, strength
- @lorettaloveslifting
142K followers, Instagram
“How do you lose fat without compromising”
5.7x their usual views, talking head, strength
- @kkierafit
28K followers, TikTok
“my tips for getting lean”
3.6x their usual views, talking head, strength
- @therachelgodfrey
198K followers, Instagram
“When are you going to be honest about using GPL to control your hunger?”
3.0x their usual views, talking head, strength
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Get the MCPMore fitness formats
- Before-and-after flash in the first seconds
24 accounts, median 16x their usual
- Muscle diagram overlay shows what each move hits
21 accounts, median 6x their usual
- Act out the bad rep, then fix it
11 accounts, median 20x their usual
- Exact reps and times stamped on rapid clips
15 accounts, median 8x their usual
- Popular belief declared wrong in first line
9 accounts, median 15x their usual
- Your age named against the body goal
8 accounts, median 13x their usual
- Wrong form then right form, marked on screen
7 accounts, median 19x their usual
- Old photo of you beside today's result
7 accounts, median 17x their usual
- Name the vanity problem area in the hook
7 accounts, median 12x their usual
- Whole workout with one piece of equipment
8 accounts, median 8x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.