# Open on the message you received

A fitness format, measured November 8, 2026 by Volume. https://tryvolume.app/working/fitness/open-on-the-message-you-received

Start by reading or showing a real DM, comment or question, then answer it directly. It worked for 4 accounts, with a median of 5x their usual reach. Type: Angle. Seen as: Talking head.

## Why it works

A real question or accusation makes the answer feel personal and in demand, and it delivers the topic with built-in curiosity.

## How to make it

1. Show or read the message in the first seconds
2. Frame the answer as correcting it or finally answering
3. Give the nuanced take or exact advice

## Hook formula

I get so many messages asking [question], here's the answer

## Examples

- @liftwsarah (582K followers, TikTok talking head): 6.9x their usual views. Hook: “addressing my comment section” [Original post](https://www.tiktok.com/@liftwsarah/video/7697690822766038294)
- @lorettaloveslifting (142K followers, Instagram talking head): 5.7x their usual views. Hook: “How do you lose fat without compromising” [Original post](https://www.instagram.com/p/DezT1DRlR1u/)
- @kkierafit (28K followers, TikTok talking head): 3.6x their usual views. Hook: “my tips for getting lean” [Original post](https://www.tiktok.com/@kkierafit/video/7700320271907032350)
- @therachelgodfrey (198K followers, Instagram talking head): 3.0x their usual views. Hook: “When are you going to be honest about using GPL to control your hunger?” [Original post](https://www.instagram.com/p/De8y3MPMBym/)

More fitness formats: https://tryvolume.app/working/fitness.md

## Get the full library

The full library has every post, format and hook in fitness, plus long-running Meta ads, and your AI agent can search it over MCP. The library comes with Volume Core and Pro, from $29.99 a month, and every plan starts with a 3-day free trial. Start a free trial: https://tryvolume.app/library

Agents: add Volume's MCP server (https://app.tryvolume.app/api/mcp) and call `search_library(shelf: "formats", niche: "Fitness")` for every format, `search_library(shelf: "posts", niche: "Fitness")` for examples with transcripts and scripts.

## How this is measured

- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.

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