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Measured Updated dailyMarkdown copy

One exercise per slide with sets and reps

A viral fitness format on TikTok and Instagram

A swipeable post gives each exercise its own slide with the exact sets and reps, often ending on a 'comment WORD' lead-magnet slide.

8

accounts it worked for

4x

median, times their usual

#25

of 79 in fitness

Editing trick

Slideshow

Why it works

Each slide works as a reference card, so people save the post as their workout. Shainamarie, Deee.fit, Roulafitness, Fitfionaj, Amandanighbertrd and Yourfitnessmom all use this layout.

Hook formula[NUMBER] exercises I never miss on [muscle] day

How to make it

  1. 1Make a cover slide with the body part or goal
  2. 2Give each exercise one slide with sets/reps
  3. 3Keep a persistent title banner across the slides
  4. 4Close with a 'comment [WORD]' slide

Examples

Best first, one per account. Each links to the original post.

  • @roulafitness

    1M followers, Instagram

    “Want to transform your body from home? STEAL MY FULL WORKOUT ROUTINE!”

    5.4x their usual likes, slideshow, home workouts

  • @yourfitnessmom

    660K followers, Instagram

    “Did you know?! 👀 These 6 exercises can help strengthen your deep core, define your waist & improve your posture!”

    6.0x their usual likes, slideshow, home workouts

  • @vanja.moves

    1.9M followers, Instagram

    “5 EXERCISES I'LL NEVER STOP DOING FOR BULLETPROOF KNEES”

    3.7x their usual likes, slideshow, pilates and yoga

  • @kristinmcgee

    222K followers, Instagram

    “4 Deep Core Moves 1 Foam Roller 5 Minutes”

    4.3x their usual likes, slideshow, pilates and yoga

  • @shainamarie.b

    855K followers, Instagram

    “FULL BODY”

    2.5x their usual likes, slideshow, home workouts

  • @s.z.movement

    584K followers, Instagram

    “8 YOGA POSES for daily reset”

    2.8x their usual likes, slideshow, pilates and yoga

  • @amandanighbertrd

    363K followers, Instagram

    “4 EXERCISES I NEVER MISS ON LEG DAY”

    4.7x their usual likes, slideshow, home workouts

  • @fitfionaj

    471K followers, Instagram

    “Neck-friendly abs Save & swipe for a stronger core in midlife!, >”

    4.0x their usual likes, slideshow, home workouts

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More fitness formats

What’s working in fitness this week

How this is measured

  • Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
  • TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
  • A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
  • Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.