Measured Updated dailyMarkdown copy
Insider jokes only your profession gets
A viral fitness format on TikTok and Instagram
Make a post of in-jokes, rites of passage or archetypes that only people in your niche will recognize.
6
accounts it worked for
8x
median, times their usual
#24
of 79 in fitness
Angle
Skit, Video, Slideshow
Why it works
People tag friends and compare scores because it feels like it was written for them. Juliana.larochelle, empower.physicaltherapy, thebellemethod and amberrpaigeee all did this.
Hook formulaUnspoken [things] about being a [role]
How to make it
- 1List very specific niche details
- 2Present them as a checklist, starter pack or reveal
- 3Add a funny image or audio
- 4Ask viewers to tag or score themselves
Examples
Best first, one per account. Each links to the original post.
- @amberrpaigeee
8K followers, TikTok
““Make sure to set your intention for this class””
138x their usual views, skit, pilates and yoga
- @nellagrabowski
862K followers, TikTok
“when you choose the bench that isn’t bolted in”
8.7x their usual views, skit, calisthenics
- @runnerjmd
128K followers, Instagram
“Millennials, it's time to choose your midlife crisis:”
9.1x their usual views, video, running
- @thebellemethod
561K followers, Instagram
“SPIRIT THE MATCHING SET PILATES PRINCESS”
7.5x their usual likes, slideshow, pilates and yoga
- @juliana.larochelle
133K followers, Instagram
“Unspoken initiations to becoming a yoga teacher...”
5.1x their usual likes, slideshow, pilates and yoga
- @empower.physicaltherapy
11K followers, Instagram
“Things we genuinely could not care less about as pelvic floor therapists😌”
8.0x their usual likes, slideshow, pilates and yoga
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Get the MCPMore fitness formats
- Before-and-after flash in the first seconds
24 accounts, median 16x their usual
- Muscle diagram overlay shows what each move hits
21 accounts, median 6x their usual
- Act out the bad rep, then fix it
11 accounts, median 20x their usual
- Exact reps and times stamped on rapid clips
15 accounts, median 8x their usual
- Popular belief declared wrong in first line
9 accounts, median 15x their usual
- Your age named against the body goal
8 accounts, median 13x their usual
- Wrong form then right form, marked on screen
7 accounts, median 19x their usual
- Old photo of you beside today's result
7 accounts, median 17x their usual
- Name the vanity problem area in the hook
7 accounts, median 12x their usual
- Whole workout with one piece of equipment
8 accounts, median 8x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.