# Insider jokes only your profession gets

A fitness format, measured November 8, 2026 by Volume. https://tryvolume.app/working/fitness/insider-jokes-only-your-profession-gets

Make a post of in-jokes, rites of passage or archetypes that only people in your niche will recognize. It worked for 6 accounts, with a median of 8x their usual reach. Type: Angle. Seen as: Skit, Video, Slideshow.

## Why it works

People tag friends and compare scores because it feels like it was written for them. Juliana.larochelle, empower.physicaltherapy, thebellemethod and amberrpaigeee all did this.

## How to make it

1. List very specific niche details
2. Present them as a checklist, starter pack or reveal
3. Add a funny image or audio
4. Ask viewers to tag or score themselves

## Hook formula

Unspoken [things] about being a [role]

## Examples

- @amberrpaigeee (8K followers, TikTok skit): 138x their usual views. Hook: ““Make sure to set your intention for this class”” [Original post](https://www.tiktok.com/@amberrpaigeee/video/7701420940890049822)
- @nellagrabowski (862K followers, TikTok skit): 8.7x their usual views. Hook: “when you choose the bench that isn’t bolted in” [Original post](https://www.tiktok.com/@nellagrabowski/video/7704415442449796366)
- @runnerjmd (128K followers, Instagram video): 9.1x their usual views. Hook: “Millennials, it's time to choose your midlife crisis:” [Original post](https://www.instagram.com/p/DfLV4YdOx1t/)
- @thebellemethod (561K followers, Instagram slideshow): 7.5x their usual likes. Hook: “SPIRIT THE MATCHING SET PILATES PRINCESS” [Original post](https://www.instagram.com/p/DfDEZDUFr-v/)
- @juliana.larochelle (133K followers, Instagram slideshow): 5.1x their usual likes. Hook: “Unspoken initiations to becoming a yoga teacher...” [Original post](https://www.instagram.com/p/DeJvDMyAEdc/)
- @empower.physicaltherapy (11K followers, Instagram slideshow): 8.0x their usual likes. Hook: “Things we genuinely could not care less about as pelvic floor therapists😌” [Original post](https://www.instagram.com/p/DehXX15G89M/)

More fitness formats: https://tryvolume.app/working/fitness.md

## Get the full library

The full library has every post, format and hook in fitness, plus long-running Meta ads, and your AI agent can search it over MCP. The library comes with Volume Core and Pro, from $29.99 a month, and every plan starts with a 3-day free trial. Start a free trial: https://tryvolume.app/library

Agents: add Volume's MCP server (https://app.tryvolume.app/api/mcp) and call `search_library(shelf: "formats", niche: "Fitness")` for every format, `search_library(shelf: "posts", niche: "Fitness")` for examples with transcripts and scripts.

## How this is measured

- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.

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