Measured Updated dailyMarkdown copy
Exact macros pinned on screen per meal
A viral fitness format on TikTok and Instagram
Put exact calories, protein and fiber numbers in the hook and on screen for every meal or dish.
3
accounts it worked for
7x
median, times their usual
#72
of 79 in fitness
Editing trick
Voiceover, Talking head
Why it works
Calorie-counters can save the clip as a ready reference. These posts beat the same creators' number-free vlogs and WIEIADs.
Hook formula[Meal], [X]g protein, [Y]g fibre, [Z] cals
How to make it
- 1Put protein/fiber/calorie numbers in the title or first 3 seconds
- 2Overlay macros on each meal as it appears
- 3Repeat the numbers in the caption
Examples
Best first, one per account. Each links to the original post.
- @codifosterr
11K followers, TikTok
“What I Eat in a Day 1600 calories, 120g protein”
22x their usual views, voiceover, weight loss
- @natandrus
147K followers, TikTok
“beef enchilada meal prep 53g protein & 19g fiber”
6.6x their usual views, voiceover, healthy eating
- @kellybstory
301K followers, TikTok
“what I eat in a day to get lean @ 5’8 127.5 lbs (macros included)”
5.6x their usual views, talking head, easy recipes
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How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.