Measured Updated dailyMarkdown copy
Every move at easy, medium, hard levels
A viral fitness format on TikTok and Instagram
Give each exercise two or three difficulty versions, such as a hardest-first challenge with regressions or a Level 1 to 4 climb.
6
accounts it worked for
8x
median, times their usual
#23
of 79 in fitness
Angle
Talking head, Video
Why it works
Beginners and advanced viewers both find a version they can do, and the hardest level keeps people watching to the end. Djkim.yoga, alejandromatiasfit, afullerworkout4 and vickyplamenova all used it.
Hook formulaIf you can do [exercise] for [number] reps, you [result]. If not, start here.
How to make it
- 1Pick a move with clear variations
- 2Show the levels in order, or hardest first then easier
- 3Name each level or give exact weights on screen
- 4Save the toughest level for the end
Examples
Best first, one per account. Each links to the original post.
- @afullerworkout4
33K followers, TikTok
“The four most effective standing ab exercises for women!”
93x their usual views, talking head, pilates and yoga
- @mattbuttersthenics
152K followers, Instagram
“if I started calisthenics again”
18x their usual views, talking head, calisthenics
- @vickyplamenova
1.2M followers, TikTok
“level 1”
10x their usual views, video, pilates and yoga
- @djkim.yoga
1.4M followers, Instagram
“IF I HAD TO REBUILD MY MOBILITY”
6.2x their usual views, talking head, pilates and yoga
- @alejandromatiasfit
889K followers, Instagram
“IF YOU CAN DO THIS EXERCISE FOR 20 REPS YOU WILL”
4.9x their usual views, talking head, pilates and yoga
- @alexia_clark
2.6M followers, Instagram
“If you can't do this...”
2.6x their usual views, talking head, weight loss
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Get the MCPMore fitness formats
- Before-and-after flash in the first seconds
24 accounts, median 16x their usual
- Muscle diagram overlay shows what each move hits
21 accounts, median 6x their usual
- Act out the bad rep, then fix it
11 accounts, median 20x their usual
- Exact reps and times stamped on rapid clips
15 accounts, median 8x their usual
- Popular belief declared wrong in first line
9 accounts, median 15x their usual
- Your age named against the body goal
8 accounts, median 13x their usual
- Wrong form then right form, marked on screen
7 accounts, median 19x their usual
- Old photo of you beside today's result
7 accounts, median 17x their usual
- Name the vanity problem area in the hook
7 accounts, median 12x their usual
- Whole workout with one piece of equipment
8 accounts, median 8x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.