Measured Updated dailyMarkdown copy
Scary AI update, then a quick fix
A viral tech and ai format on TikTok and Instagram
Open by announcing a new threat or rumor about a popular tool, then give a short workaround or settings change.
3
accounts it worked for
11x
median, times their usual
#22
of 26 in tech and ai
Angle
Voiceover, Talking head
Why it works
The fear of getting caught or exposed makes viewers stay for the fix. The same watermark post got 6.5x more views as an urgent warning with a timed fix than as a curiosity hook, and the privacy-setting post worked on the same fear.
Hook formula[Tool] just started [scary change], so here's how to get rid of it in the next [time].
How to make it
- 1Announce the alarming change or confirm the rumor
- 2Say how fast the fix is, e.g. 30 seconds
- 3Show the exact setting, tool or prompt that fixes it
Examples
Best first, one per account. Each links to the original post.
- @tech.markkk
7K followers, TikTok
“GOOGLE STILL HAS YOUR SEARCH HISTORY”
53x their usual views, voiceover, ai tools
- @maverickgpt
622K followers, TikTok
“ChatGPT watermarks all your text now 🤯”
11x their usual views, talking head, ai tools
- @bengusberg
81K followers, TikTok
“Remove ChatGPT's Hidden Watermark”
8.0x their usual views, talking head, startups and founders
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Get the MCPMore tech and ai formats
- Label the product one model ahead
11 accounts, median 10x their usual
- Default setting is secretly spying on you
7 accounts, median 19x their usual
- Show the finished result in second one
8 accounts, median 11x their usual
- Settings to change on a brand-new device
4 accounts, median 45x their usual
- Saveable flashcards you'll want to screenshot
4 accounts, median 30x their usual
- Five quick tricks inside one daily-use feature
3 accounts, median 84x their usual
- Open with the tool builder's credentials
3 accounts, median 82x their usual
- Whole cheat sheet visible from second one
6 accounts, median 8x their usual
- Custom animated mockup for every list item
3 accounts, median 54x their usual
- Gate the prompts or links behind a one-word comment
3 accounts, median 51x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.