Measured Updated dailyMarkdown copy

Rule out the obvious objection first

A viral tech and ai format on TikTok and Instagram

Right after the hook, shut down the skeptic's likely objection (fake launcher, basic method) before teaching the real trick.

3

accounts it worked for

25x

median, times their usual

#12

of 26 in tech and ai

Angle

Green screen, Talking head, Voiceover

Why it works

It pre-empts the commenter who says 'that's fake' or 'I already know that'. Viewers then trust the payoff and stay to the reveal.

Hook formula[Someone] just [did impossible-sounding thing]. And no, this is not one of those fake [common workaround].

How to make it

  1. 1Show or state the surprising result
  2. 2Immediately rebut the obvious fake or basic explanation
  3. 3Then reveal the real method or steps

Examples

Best first, one per account. Each links to the original post.

  • @droidsavvy

    1.2M followers, TikTok

    “I DON'T KNOW WHY SAMSUNG NEVER”

    30x their usual views, talking head, phone tips

  • @custom_adventurist

    290K followers, Instagram

    “iOS on a Xiaomi Phone???”

    25x their usual views, green screen, phone tips

  • @romina

    1.3M followers, Instagram

    “HOW DO PEOPLE STILL”

    7.8x their usual likes, voiceover, photography and video

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More tech and ai formats

What’s working in tech and ai this week

How this is measured

  • Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
  • TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
  • A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
  • Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.