Measured Updated dailyMarkdown copy
Numbered Day-N series of iPhone tips
A viral tech and ai format on TikTok and Instagram
Package quick iPhone tips as 'Day 1, Day 2, Part 3' of an ongoing series instead of one-off videos.
3
accounts it worked for
16x
median, times their usual
#19
of 26 in tech and ai
Angle
Talking head, Voiceover
Why it works
The numbering makes each post feel like part of a run, so viewers follow for the next one. Johnny's Day 1, 2 and 3 posts all reached roughly 0.8M to 2.7M views.
Hook formulaThis is day [number] of showing you how to use your [device people already own]. I'm about to give away all of my secrets.
How to make it
- 1Open by saying which day or part of the series this is
- 2Cover 4-6 tips for a device everyone owns
- 3Demonstrate each tip live on the phone
- 4Tease the next day or part
Examples
Best first, one per account. Each links to the original post.
- @johnnyytech
201K followers, TikTok
“DAY 1: HOW TO USE YOUR IPHONE”
16x their usual views, talking head, phone tips
- @valstechtalk
485K followers, TikTok
“DAY EIGHT: IPHONE TIPS”
9.2x their usual views, voiceover, phone tips
- @exploreappleworld
40K followers, Instagram
“Part 3 of turning your iPhone from default to perfect”
12x their usual views, voiceover, phone tips
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How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.