Measured Updated dailyMarkdown copy
Exact salary shown at every career step
A viral tech and ai format on TikTok and Instagram
Reveal real pay figures on screen for each job, role or paycheck deduction so viewers can compare and benchmark.
3
accounts it worked for
16x
median, times their usual
#18
of 26 in tech and ai
Angle
Talking head, Slideshow
Why it works
Specific numbers (£14k to £100k, $132,000, UK vs US figures) are what viewers want and rarely get. They hold attention while people wait for the next figure.
Hook formulaMy salary & career progression (age [X]) / I make $[exact salary] as a [title]
How to make it
- 1Lead with a specific number or title
- 2Show each job or role with its pay as on-screen text
- 3Add one takeaway or skill per step
Examples
Best first, one per account. Each links to the original post.
- @iamsolexis
18K followers, TikTok
“Operational Tech Analyst $132,000”
211x their usual views, talking head, tech careers
- @reneelouisetech
8K followers, TikTok
“if I was trying to get into tech in 2027”
16x their usual views, talking head, tech careers
- @georgiaintech
89K followers, TikTok
“My salary & career progression (Age 27)”
13x their usual views, slideshow, career advice
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How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.