Measured Updated dailyMarkdown copy
Did you know this website does that
A viral tech and ai format on TikTok and Instagram
Open with 'Did you know if you go to this website/URL...' and show the site or its finished result on screen right away.
3
accounts it worked for
5x
median, times their usual
#26
of 26 in tech and ai
Angle
Screen recording, Green screen
Why it works
Viewers have to read the screen to get the address, and the instant visual payoff (3D logos, text match cuts) gives them a reason to stay. The same hook runs on several accounts, from numbered 'Powerful websites' series to single free-course URLs.
Hook formulaDid you know if you go to this website, you can [big payoff] for free?
How to make it
- 1Say 'Did you know if you go to this website/URL here...'
- 2Show the finished result or highlight the address in the first seconds
- 3Add a friction-remover like 'no login required' or 'free'
- 4Repeat the address in the closing seconds so viewers save or rewatch
Examples
Best first, one per account. Each links to the original post.
- @lucaswebq
1.1M followers, TikTok
“POWERFUL WEBSITES YOU SHOULD KNOW (PART 796)”
15x their usual views, screen recording, coding
- @softwarewithnick
304K followers, Instagram
“Did you know that”
14x their usual views, screen recording, coding
- @setups_ai
1.8M followers, TikTok
“POWERFUL WEBSITES YOU SHOULD KNOW (PART 874)”
3.3x their usual views, screen recording, coding
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Get the MCPMore tech and ai formats
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11 accounts, median 10x their usual
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7 accounts, median 19x their usual
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8 accounts, median 11x their usual
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4 accounts, median 45x their usual
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4 accounts, median 30x their usual
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3 accounts, median 84x their usual
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3 accounts, median 82x their usual
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6 accounts, median 8x their usual
- Custom animated mockup for every list item
3 accounts, median 54x their usual
- Gate the prompts or links behind a one-word comment
3 accounts, median 51x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.