Measured Updated dailyMarkdown copy
Tease a late list item in the intro
A viral health and wellness format on TikTok and Instagram
In the opening seconds, name or hint at a specific later item in the list (#1, #4, #6) so people wait for it.
3
accounts it worked for
21x
median, times their usual
#32
of 53 in health and wellness
Editing trick
Voiceover, Talking head
Why it works
A named payoff buried in the list gives viewers a reason to stay to the end. These posts pin it as a sticker or say it aloud in the first sentence.
Hook formula[Number] [signs/foods]... and number [X] is [teaser about it].
How to make it
- 1Count down or list items as normal
- 2In the first 5 seconds, say or pin a teaser for one specific number
- 3Deliver that item last, or near the end
Examples
Best first, one per account. Each links to the original post.
- @medicalhealthtalk
77K followers, TikTok
“7 FRUITS DIABETICS CAN EAT FOR STABLE BLOOD SUGAR”
26x their usual views, voiceover, gut and longevity
- @robbiejmacneil
49K followers, TikTok
“6 SIGNS YOUR BLOODSUGAR IS HIGHER THAN YOU THINK!”
21x their usual views, talking head, gut and longevity
- @type2livin
47K followers, TikTok
“Food I Gave Up Helped lower my A1C”
2.5x their usual views, talking head, gut and longevity
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Get the MCPMore health and wellness formats
- One-image chart viewers zoom in and save
15 accounts, median 17x their usual
- More text than the clip lets you read
17 accounts, median 8x their usual
- Open on a bizarre viral clip, then explain
11 accounts, median 17x their usual
- Weird symptom list that makes viewers self-diagnose
9 accounts, median 28x their usual
- Hook on screen, full list in caption
10 accounts, median 19x their usual
- Meme template reworded for your profession
7 accounts, median 20x their usual
- Dense list packed onto a short loop
6 accounts, median 23x their usual
- Insider confessions from a professional's seat
8 accounts, median 9x their usual
- Exact words to say at the doctor
7 accounts, median 12x their usual
- Credentials and personal stake in line one
7 accounts, median 11x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.