Measured Updated dailyMarkdown copy
Study screenshots with highlighted key lines
A viral health and wellness format on TikTok and Instagram
Back your claims by cycling through screenshots of the study or abstract with the key sentences highlighted.
3
accounts it worked for
9x
median, times their usual
#47
of 53 in health and wellness
Editing trick
Green screen, Slideshow, Talking head
Why it works
The highlighted receipts make each claim feel verified and easy to follow. This works whether summarizing a paywalled paper, a tweet plus abstract, or a free-habit list.
Hook formulaThis new study on [topic] is behind a paywall, so I'll summarize it
How to make it
- 1Screenshot the paper, abstract or tweet
- 2Highlight the key sentence in yellow
- 3Show one per point as you speak
- 4Summarize the plain-English takeaway
Examples
Best first, one per account. Each links to the original post.
- @thepsychdoctormd
1.3M followers, TikTok
“Adult Attention Deficit, Hyperactivity Disorder”
14x their usual views, green screen, sleep
- @foundmyfitness
1.2M followers, Instagram
“People who drank more coffee had less body fat, less visceral fat, and more lean mass than less-frequent or non-drinkers.”
8.9x their usual likes, slideshow, sleep
- @dr.noc
1.9M followers, TikTok
“THE FREE WAY TO ACTUALLY REDUCE DEMENTIA RISK”
6.0x their usual views, talking head, sleep
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Get the MCPMore health and wellness formats
- One-image chart viewers zoom in and save
15 accounts, median 17x their usual
- More text than the clip lets you read
17 accounts, median 8x their usual
- Open on a bizarre viral clip, then explain
11 accounts, median 17x their usual
- Weird symptom list that makes viewers self-diagnose
9 accounts, median 28x their usual
- Hook on screen, full list in caption
10 accounts, median 19x their usual
- Meme template reworded for your profession
7 accounts, median 20x their usual
- Dense list packed onto a short loop
6 accounts, median 23x their usual
- Insider confessions from a professional's seat
8 accounts, median 9x their usual
- Exact words to say at the doctor
7 accounts, median 12x their usual
- Credentials and personal stake in line one
7 accounts, median 11x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.