Measured Updated dailyMarkdown copy
Study screenshot on screen as proof
A viral health and wellness format on TikTok and Instagram
Show the actual paper, PubMed page or definition on screen while you state the claim.
7
accounts it worked for
7x
median, times their usual
#13
of 53 in health and wellness
Editing trick
Green screen, Slideshow, Talking head
Why it works
A visible study makes bold or unexpected claims credible. It also separates the post from vague health advice.
Hook formula[Supplement/exercise] and [unexpected claim], here's the study
How to make it
- 1State the claim in the hook
- 2Show the paper title, highlighted PubMed text or definition card
- 3Give the specific number or dosage
Examples
Best first, one per account. Each links to the original post.
- @thepsychdoctormd
1.3M followers, TikTok
“Adult Attention Deficit, Hyperactivity Disorder”
14x their usual views, green screen, sleep
- @foundmyfitness
1.2M followers, Instagram
“People who drank more coffee had less body fat, less visceral fat, and more lean mass than less-frequent or non-drinkers.”
8.9x their usual likes, slideshow, sleep
- @maxlugavere
1.1M followers, Instagram
“Riboflavin (vitamin B2) is a cheat code for migraine prevention.”
7.2x their usual likes, slideshow, supplements and habits
- @izzyutterson
335K followers, TikTok
“6 ways to actually love yourself”
6.0x their usual views, talking head, habits
- @thegoomanstem
94K followers, TikTok
“CREATINE, AUTISM, AND NEURODIVERGENCE”
6.7x their usual views, green screen, supplements and habits
- @vivetalobomd
243K followers, Instagram
“Are Deadlifts Dangerous?”
3.6x their usual views, talking head, supplements and habits
- @dr.noc
1.9M followers, TikTok
“THE FREE WAY TO ACTUALLY REDUCE DEMENTIA RISK”
6.0x their usual views, talking head, sleep
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Get the MCPMore health and wellness formats
- One-image chart viewers zoom in and save
15 accounts, median 17x their usual
- More text than the clip lets you read
17 accounts, median 8x their usual
- Open on a bizarre viral clip, then explain
11 accounts, median 17x their usual
- Weird symptom list that makes viewers self-diagnose
9 accounts, median 28x their usual
- Hook on screen, full list in caption
10 accounts, median 19x their usual
- Meme template reworded for your profession
7 accounts, median 20x their usual
- Dense list packed onto a short loop
6 accounts, median 23x their usual
- Insider confessions from a professional's seat
8 accounts, median 9x their usual
- Exact words to say at the doctor
7 accounts, median 12x their usual
- Credentials and personal stake in line one
7 accounts, median 11x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.