Measured Updated dailyMarkdown copy
Rapid-fire list with zero explanation
A viral health and wellness format on TikTok and Instagram
Fire off a long list of habits, traits or practices back to back and refuse to explain any of them.
3
accounts it worked for
28x
median, times their usual
#27
of 53 in health and wellness
Angle
Talking head, Voiceover
Why it works
Without explanations, viewers keep watching to count how many apply to them. They then comment or rewatch to catch the items or ask for context.
Hook formulaThings you're probably not doing that would [outcome] (with no explanation)
How to make it
- 1Say in the hook that there is no explanation
- 2Jump-cut through 10+ one-line items
- 3Leave the explaining to the comments
Examples
Best first, one per account. Each links to the original post.
- @stephflockhart
451K followers, TikTok
“Controversial things in my routine that make the internet mad Chinese medicine edition”
28x their usual views, talking head, meditation and mindfulness
- @carleytougas
44K followers, TikTok
“random health tips that have changed my life this year”
30x their usual views, talking head, gut and longevity
- @johnmotivation002
6K followers, TikTok
“I have ADHD and that means when I achieve something”
8.5x their usual views, voiceover, supplements and habits
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Get the MCPMore health and wellness formats
- One-image chart viewers zoom in and save
15 accounts, median 17x their usual
- More text than the clip lets you read
17 accounts, median 8x their usual
- Open on a bizarre viral clip, then explain
11 accounts, median 17x their usual
- Weird symptom list that makes viewers self-diagnose
9 accounts, median 28x their usual
- Hook on screen, full list in caption
10 accounts, median 19x their usual
- Meme template reworded for your profession
7 accounts, median 20x their usual
- Dense list packed onto a short loop
6 accounts, median 23x their usual
- Insider confessions from a professional's seat
8 accounts, median 9x their usual
- Exact words to say at the doctor
7 accounts, median 12x their usual
- Credentials and personal stake in line one
7 accounts, median 11x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.