Measured Updated dailyMarkdown copy
Name the exact sub-group in line one
A viral health and wellness format on TikTok and Instagram
Narrow a general message to a hyper-specific group or condition in the opening sentence, so that group feels called out.
4
accounts it worked for
24x
median, times their usual
#16
of 53 in health and wellness
Angle
Slideshow, Voiceover, Talking head
Why it works
A specific identity (birth years, an astrology placement, a condition) makes viewers feel uniquely seen. It beat the same message posted broadly.
Hook formulaIf you have [specific identity], you cannot afford to [habit]
How to make it
- 1Pick the narrowest identifiable sub-group
- 2Name it explicitly in the first line
- 3Deliver the general advice as if it is only for them
Examples
Best first, one per account. Each links to the original post.
- @mindshiftdaily022
304K followers, TikTok
“Psychology of Younger Gen X(1973-1980)”
68x their usual views, voiceover, mindset
- @drgreghealth
560K followers, TikTok
“3 Early Dementia Signs Women Overlook”
24x their usual views, talking head, doctor explains
- @iamkellytang
46K followers, TikTok
“If you have 12th house placements, you cannot afford a negative mindset”
24x their usual views, talking head, sleep
- @lifeofdrmom
116K followers, Instagram
“10 things I beg my patients with diabetes to do every day (From a family physician with over a decade of experience)”
11x their usual likes, slideshow, sleep
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Get the MCPMore health and wellness formats
- One-image chart viewers zoom in and save
15 accounts, median 17x their usual
- More text than the clip lets you read
17 accounts, median 8x their usual
- Open on a bizarre viral clip, then explain
11 accounts, median 17x their usual
- Weird symptom list that makes viewers self-diagnose
9 accounts, median 28x their usual
- Hook on screen, full list in caption
10 accounts, median 19x their usual
- Meme template reworded for your profession
7 accounts, median 20x their usual
- Dense list packed onto a short loop
6 accounts, median 23x their usual
- Insider confessions from a professional's seat
8 accounts, median 9x their usual
- Exact words to say at the doctor
7 accounts, median 12x their usual
- Credentials and personal stake in line one
7 accounts, median 11x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.