# Meme template reworded for your profession

A health and wellness format, measured November 8, 2026 by Volume. https://tryvolume.app/working/health-and-wellness/meme-template-reworded-for-your-profession

A trending format ('Sorry I didn't reply', 'Things X normalize', 'a haunted house but for X', 'first in my bloodline', 'I'm a [role], of course') is refilled with insider details from a medical job. It worked for 7 accounts, with a median of 20x their usual reach. Type: Angle. Seen as: Talking head, Slideshow, Skit, Video.

## Why it works

Viewers already know the template, so the joke lands immediately. The specific insider details make colleagues share it.

## How to make it

1. Pick a trending template
2. Replace each slot with hyper-specific details from your job
3. Keep the original pacing or structure intact

## Hook formula

[Trend phrase] but it's [your profession].

## Examples

- @mentalhealthwmaddy (32K followers, TikTok talking head): 65x their usual views. Hook: “5 years of studying Freud, the DSM-V and academic literature but not a single reading on what to say when your teen client tells you their...” [Original post](https://www.tiktok.com/@mentalhealthwmaddy/video/7704278962645503253)
- @dr.pamelamehta (89K followers, Instagram talking head): 37x their usual views. Hook: “Sorry I didn't reply” [Original post](https://www.instagram.com/p/De4h_63o41c/)
- @ashleylorenaadkins (126K followers, Instagram slideshow): 32x their usual likes. Hook: “FIRST PERSON IN MY BLOODLINE TO PERFORM POST-MORTEM CARE AND THEN TAKE A LUNCH BREAK” [Original post](https://www.instagram.com/p/DerwVv3mDoe/)
- @scrubhacks (715K followers, Instagram skit): 21x their usual views. Hook: “a haunted house, but it's just for nurses” [Original post](https://www.instagram.com/p/De29ZvKpmE3/)
- @lizrheatherapy (109K followers, TikTok talking head): 20x their usual views. Hook: “things my non-therapist spouse hears me say when i get home from being a ✨therapist✨” [Original post](https://www.tiktok.com/@lizrheatherapy/video/7703404180341345549)
- @memorialcare (9K followers, Instagram talking head): 5.6x their usual views. Hook: “What It's Like to Be a Midwife” [Original post](https://www.instagram.com/p/DeKuu5Iyx0F/)
- @seattlesciencefoundation (129K followers, Instagram video): 3.4x their usual views. Hook: “I lied. I love standing through 8-hour rounds. I love surviving on 3 hours of sleep. I love the guilt of taking a break. I love the chaos...” [Original post](https://www.instagram.com/p/DeueGaOssUc/)

More health and wellness formats: https://tryvolume.app/working/health-and-wellness.md

## Get the full library

The full library has every post, format and hook in health and wellness, plus long-running Meta ads, and your AI agent can search it over MCP. The library comes with Volume Core and Pro, from $29.99 a month, and every plan starts with a 3-day free trial. Start a free trial: https://tryvolume.app/library

Agents: add Volume's MCP server (https://app.tryvolume.app/api/mcp) and call `search_library(shelf: "formats", niche: "Health and wellness")` for every format, `search_library(shelf: "posts", niche: "Health and wellness")` for examples with transcripts and scripts.

## How this is measured

- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.

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