# Exact words to say at the doctor

A health and wellness format, measured November 8, 2026 by Volume. https://tryvolume.app/working/health-and-wellness/exact-words-to-say-at-the-doctor

Give viewers verbatim sentences, scripts or dosages to say or hand over in a medical appointment. It worked for 7 accounts, with a median of 12x their usual reach. Type: Angle. Seen as: Talking head, Slideshow.

## Why it works

It removes the fear of being rushed or dismissed, and viewers save it for their next visit. It is concrete and usable, not general advice.

## How to make it

1. Name the intimidating situation or the brush-off they will hear
2. Give the exact sentence to say, or the drug, dose and frequency to request
3. End with a save prompt for before the appointment

## Hook formula

When your doctor says '[brush-off]', say this word for word

## Examples

- @wendy.demer.autho (12K followers, TikTok talking head): 109x their usual views. Hook: “Teach your child this before every scary thought starts feeling real.” [Original post](https://www.tiktok.com/@wendy.demer.autho/video/7698919917617220884)
- @drfayebate (100K followers, TikTok talking head): 26x their usual views. Hook: “if there's one lie I'm sick of women being told” [Original post](https://www.tiktok.com/@drfayebate/video/7699527165007777046)
- @drtosinofficial (11K followers, Instagram talking head): 30x their usual views. Hook: “GP appointments are SHORT” [Original post](https://www.instagram.com/p/Dd_IPYeMQza/)
- @drrachelrubin (386K followers, Instagram talking head): 17x their usual views. Hook: “DR. RACHEL RUBIN, MD RENOWNED UROLOGIST AND SEXUAL MEDICINE EXPERT This actually prevents UTIs...” [Original post](https://www.instagram.com/p/DejRR6qgAed/)
- @daniamurray (14K followers, TikTok slideshow): 6.9x their usual views. Hook: “If you are planning to go to your gp for perimenopause support, when they say “we need to run bloods” Do these three things…” [Original post](https://www.tiktok.com/@daniamurray/photo/7696534322370645270)
- @lizrheatherapy (109K followers, TikTok talking head): 6.1x their usual views. Hook: “different ways i tell clients im confused as a ✨therapist✨” [Original post](https://www.tiktok.com/@lizrheatherapy/video/7698895705213127950)
- @laura_gwilt (8K followers, TikTok slideshow): 6.1x their usual views. Hook: “Steps for when a client says “I don’t know”” [Original post](https://www.tiktok.com/@laura_gwilt/photo/7692562973436710167)

More health and wellness formats: https://tryvolume.app/working/health-and-wellness.md

## Get the full library

The full library has every post, format and hook in health and wellness, plus long-running Meta ads, and your AI agent can search it over MCP. The library comes with Volume Core and Pro, from $29.99 a month, and every plan starts with a 3-day free trial. Start a free trial: https://tryvolume.app/library

Agents: add Volume's MCP server (https://app.tryvolume.app/api/mcp) and call `search_library(shelf: "formats", niche: "Health and wellness")` for every format, `search_library(shelf: "posts", niche: "Health and wellness")` for examples with transcripts and scripts.

## How this is measured

- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.

Your post here and want it removed? Email support@tryvolume.app.