Measured Updated dailyMarkdown copy
Exact calories and protein stamped on the meal
A viral health and wellness format on TikTok and Instagram
Show the finished dish or order with exact macros, calories or per-item numbers on screen from the start.
3
accounts it worked for
27x
median, times their usual
#28
of 53 in health and wellness
Editing trick
Talking head, Video
Why it works
Specific numbers make the post immediately usable and saveable. They also prove the meal fits a goal like fat loss or high protein.
Hook formula[Time] [goal] meal | [X] cals | [X]g protein
How to make it
- 1Open on the finished food with the numbers in the text banner
- 2Add prep time or the swap that changes the macros
- 3Skip the intro and show the assembly
Examples
Best first, one per account. Each links to the original post.
- @koren.roanna
14K followers, TikTok
“66g protein 🔥 my HOLY GRAIL Grill’d order as a healthy girlie”
39x their usual views, talking head, supplements and habits
- @ariannadjurica
48K followers, TikTok
“WHAT I EAT IN A DAY healthy + realistic to look & feel my best | 120g protein”
29x their usual views, talking head, supplements and habits
- @nourishedbynutrition
592K followers, Instagram
“What I make for a snack since I don’t like protein bars and want 25 grams of protein”
8.1x their usual views, video, mental health
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Get the MCPMore health and wellness formats
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15 accounts, median 17x their usual
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17 accounts, median 8x their usual
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11 accounts, median 17x their usual
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9 accounts, median 28x their usual
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10 accounts, median 19x their usual
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7 accounts, median 20x their usual
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6 accounts, median 23x their usual
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8 accounts, median 9x their usual
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7 accounts, median 12x their usual
- Credentials and personal stake in line one
7 accounts, median 11x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.