Measured Updated dailyMarkdown copy
Everyday habit you'd never suspect is harming you
A viral health and wellness format on TikTok and Instagram
Take a universal daily item or ritual (tea, coffee, earbuds, a supplement) and claim it carries a hidden health cost, then give a quick workaround.
3
accounts it worked for
39x
median, times their usual
#21
of 53 in health and wellness
Angle
Talking head, Slideshow
Why it works
Everyone already does the habit, so the warning applies to almost every viewer. The teabag post (43x) and the earphones and creatine posts each pair a scary, specific claim with proof and a fix.
Hook formulaYour [daily habit] might be [hidden harm], and it has nothing to do with [obvious suspect].
How to make it
- 1Pick a habit nearly everyone does daily
- 2State a specific hidden harm, with a number or a study screenshot
- 3Rule out the obvious suspect if there is one
- 4Finish with an easy swap
Examples
Best first, one per account. Each links to the original post.
- @olympiaanley
549K followers, TikTok
“When I’m making a cup of tea but then I remember a single teabag releases ~11.6 billion...”
43x their usual views, talking head, gut and longevity
- @j9naturally
1.1M followers, TikTok
“Are You Aging Fast Because Of Your Creatine?”
58x their usual views, talking head, gut and longevity
- @heckendorn
32K followers, TikTok
“Your coffee might be raising your LDL (bad cholesterol) And it has nothing to do with caffeine.”
19x their usual views, slideshow, gut and longevity
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Get the MCPMore health and wellness formats
- One-image chart viewers zoom in and save
15 accounts, median 17x their usual
- More text than the clip lets you read
17 accounts, median 8x their usual
- Open on a bizarre viral clip, then explain
11 accounts, median 17x their usual
- Weird symptom list that makes viewers self-diagnose
9 accounts, median 28x their usual
- Hook on screen, full list in caption
10 accounts, median 19x their usual
- Meme template reworded for your profession
7 accounts, median 20x their usual
- Dense list packed onto a short loop
6 accounts, median 23x their usual
- Insider confessions from a professional's seat
8 accounts, median 9x their usual
- Exact words to say at the doctor
7 accounts, median 12x their usual
- Credentials and personal stake in line one
7 accounts, median 11x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.