Measured Updated dailyMarkdown copy
Everyday habit tied to living longer or dementia
A viral health and wellness format on TikTok and Instagram
Link a common habit (napping, coffee, skipping breakfast, sauna) directly to life expectancy or a dreaded disease, backed by a study or an expert.
3
accounts it worked for
10x
median, times their usual
#42
of 53 in health and wellness
Angle
Talking head
Why it works
Aging and dementia fears reach a broad audience. Posts that pair an effortless daily habit with mortality stakes or a certainty line ('the data is crystal clear') got 3-300x views.
Hook formula[Common habit] may [raise/lower] your chances of [living to 90 / avoiding dementia].
How to make it
- 1Name a habit viewers already have
- 2Attach it to living longer or a feared condition in the first sentence
- 3Cite the study or expert, and say whether the risk is real or not
Examples
Best first, one per account. Each links to the original post.
- @stillfiresauna
4K followers, TikTok
“CAN SAUNA HELP YOU LIVE LONGER? Dr. Jason Mitchell”
302x their usual views, talking head, gut and longevity
- @agewellwithdrsteph
203K followers, Instagram
“Naps and Dementia: What this New Study Found”
15x their usual views, talking head, gut and longevity
- @doctor.aladdin
20K followers, TikTok
“Coffee Increases Your Chances of Living to Age 90”
4.3x their usual views, talking head, gut and longevity
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Get the MCPMore health and wellness formats
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15 accounts, median 17x their usual
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17 accounts, median 8x their usual
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11 accounts, median 17x their usual
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9 accounts, median 28x their usual
- Hook on screen, full list in caption
10 accounts, median 19x their usual
- Meme template reworded for your profession
7 accounts, median 20x their usual
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6 accounts, median 23x their usual
- Insider confessions from a professional's seat
8 accounts, median 9x their usual
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7 accounts, median 12x their usual
- Credentials and personal stake in line one
7 accounts, median 11x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.