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Compare two versions of the same job
A viral health and wellness format on TikTok and Instagram
Two roles, specialties or experience levels are contrasted doing the same thing, in a skit, a split graphic or a montage.
3
accounts it worked for
34x
median, times their usual
#22
of 53 in health and wellness
Angle
Slideshow, Talking head, Skit
Why it works
Contrast invites viewers to pick a side or tag a coworker. Rivalry between specialties produces comment debates.
Hook formulaTwo types of [profession]: the [A] vs the [B].
How to make it
- 1Pick two sub-roles or levels in the same field
- 2Show each handling the same situation or task
- 3Let the difference speak for itself
Examples
Best first, one per account. Each links to the original post.
- @drwallacenozile
90K followers, Instagram
“morning skincare routines Dermatologist Cosmetic Chemist”
34x their usual views, talking head, doctor explains
- @ssmhealthjobs
22K followers, TikTok
“Two Types Of Nurses "The ER Nurse"”
40x their usual views, skit, doctor explains
- @yournursingeducator
531K followers, Instagram
“NEW GRAD NURSE - MEDSURG "Their BP is 88/52. I need to let the doctor know."”
12x their usual likes, slideshow, doctor explains
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Get the MCPMore health and wellness formats
- One-image chart viewers zoom in and save
15 accounts, median 17x their usual
- More text than the clip lets you read
17 accounts, median 8x their usual
- Open on a bizarre viral clip, then explain
11 accounts, median 17x their usual
- Weird symptom list that makes viewers self-diagnose
9 accounts, median 28x their usual
- Hook on screen, full list in caption
10 accounts, median 19x their usual
- Meme template reworded for your profession
7 accounts, median 20x their usual
- Dense list packed onto a short loop
6 accounts, median 23x their usual
- Insider confessions from a professional's seat
8 accounts, median 9x their usual
- Exact words to say at the doctor
7 accounts, median 12x their usual
- Credentials and personal stake in line one
7 accounts, median 11x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.