Measured Updated dailyMarkdown copy
Best pick that rules out the obvious options
A viral health and wellness format on TikTok and Instagram
Open a recommendation by naming and rejecting the two or three most common answers, then reveal the less obvious winner.
3
accounts it worked for
11x
median, times their usual
#40
of 53 in health and wellness
Angle
Slideshow, Talking head
Why it works
Viewers who already know the standard answers stay to see what's left. Both posts promise something fresh and save-worthy.
Hook formulaThe best [food] for [audience] is not [obvious 1] or [obvious 2].
How to make it
- 1Name the obvious choices in the hook (on screen or held up as props)
- 2Say 'not X, not Y'
- 3Reveal the alternative or alternatives, ideally after listing their benefits
Examples
Best first, one per account. Each links to the original post.
- @wellnesschlo
10K followers, TikTok
“run don't think”
21x their usual views, slideshow, gut and longevity
- @heckendorn
32K followers, TikTok
“5 underrated sources of fiber that aren't beans or chia seeds. 🍐🥣🥑”
11x their usual views, talking head, gut and longevity
- @robbiejmacneil
51K followers, TikTok
“SNACK for DIABETICS”
4.4x their usual views, talking head, gut and longevity
Your post here and want it removed? Email [email protected].
This is the preview. Start a free trial for the full library.
The full library has every post, format and hook in health and wellness, plus long-running Meta ads, and your AI agent can search it over MCP. The library comes with Volume Core and Pro, from $29.99 a month, and every plan starts with a 3-day free trial.
For AI agents
Start a free trial, add this MCP server to your agent (Claude, ChatGPT, Cursor, Codex), then ask it for what’s working or make this request:
Get the MCPMore health and wellness formats
- One-image chart viewers zoom in and save
15 accounts, median 17x their usual
- More text than the clip lets you read
17 accounts, median 8x their usual
- Open on a bizarre viral clip, then explain
11 accounts, median 17x their usual
- Weird symptom list that makes viewers self-diagnose
9 accounts, median 28x their usual
- Hook on screen, full list in caption
10 accounts, median 19x their usual
- Meme template reworded for your profession
7 accounts, median 20x their usual
- Dense list packed onto a short loop
6 accounts, median 23x their usual
- Insider confessions from a professional's seat
8 accounts, median 9x their usual
- Exact words to say at the doctor
7 accounts, median 12x their usual
- Credentials and personal stake in line one
7 accounts, median 11x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.