Measured Updated dailyMarkdown copy
X-ray graphic of what's breaking inside
A viral fitness format on TikTok and Instagram
Open with an anatomical or x-ray graphic that shows the damaged or weak tissue behind the problem, then give the fix.
3
accounts it worked for
8x
median, times their usual
#69
of 79 in fitness
Angle
Slideshow, Talking head
Why it works
The hidden damage becomes visible and personal, so the audience's own excuse or pain point feels urgent. The anatomy cover also makes the post look authoritative.
Hook formula[Excuse or pain], here's what it's doing inside your [body part]
How to make it
- 1Cover with the x-ray or 3D tissue graphic
- 2Name the viewer's excuse or pain point
- 3Give the exercises that address it
Examples
Best first, one per account. Each links to the original post.
- @tailoredfit
497K followers, Instagram
“I'm a runner. I don't need to lift.”
21x their usual likes, slideshow, strength
- @justinagustin
2.1M followers, Instagram
“Exercises my mom does for healthy knees”
7.8x their usual likes, slideshow, sleep
- @squatuniversity
1.7M followers, TikTok
“STELLA HAS AN INCREDIBLE”
5.6x their usual views, talking head, strength
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Get the MCPMore fitness formats
- Before-and-after flash in the first seconds
24 accounts, median 16x their usual
- Muscle diagram overlay shows what each move hits
21 accounts, median 6x their usual
- Act out the bad rep, then fix it
11 accounts, median 20x their usual
- Exact reps and times stamped on rapid clips
15 accounts, median 8x their usual
- Popular belief declared wrong in first line
9 accounts, median 15x their usual
- Your age named against the body goal
8 accounts, median 13x their usual
- Wrong form then right form, marked on screen
7 accounts, median 19x their usual
- Old photo of you beside today's result
7 accounts, median 17x their usual
- Name the vanity problem area in the hook
7 accounts, median 12x their usual
- Whole workout with one piece of equipment
8 accounts, median 8x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.