Measured Updated dailyMarkdown copy
Three-second clips of every move, reps shown
A viral fitness format on TikTok and Instagram
Keep the routine title on screen while cycling through short labeled clips of each exercise with reps or intervals.
3
accounts it worked for
11x
median, times their usual
#62
of 79 in fitness
Editing trick
Talking head, Video
Why it works
The full routine fits in a few seconds, so viewers save it. Jordanke, justcoco and haileymzimmerman all packed a routine into rapid clips.
Hook formula[Target muscle] on fire / [Number] ways to do [exercise]
How to make it
- 1Pin the title on screen the whole video
- 2Cut 1-3 second clips per move with a label
- 3Show exact reps, intervals or the equipment variation
Examples
Best first, one per account. Each links to the original post.
- @jordanke
695K followers, Instagram
“OUTER GLUTES on fire 🔥”
13x their usual likes, talking head, weight loss
- @pilates.by.cat
226K followers, TikTok
“Forget crunches... THIS is how we flatten the stomach ✨”
11x their usual views, video, pilates and yoga
- @haileymzimmerman
30K followers, TikTok
“5 ways to do RDLs”
5.7x their usual views, video, weight loss
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Get the MCPMore fitness formats
- Before-and-after flash in the first seconds
24 accounts, median 16x their usual
- Muscle diagram overlay shows what each move hits
21 accounts, median 6x their usual
- Act out the bad rep, then fix it
11 accounts, median 20x their usual
- Exact reps and times stamped on rapid clips
15 accounts, median 8x their usual
- Popular belief declared wrong in first line
9 accounts, median 15x their usual
- Your age named against the body goal
8 accounts, median 13x their usual
- Wrong form then right form, marked on screen
7 accounts, median 19x their usual
- Old photo of you beside today's result
7 accounts, median 17x their usual
- Name the vanity problem area in the hook
7 accounts, median 12x their usual
- Whole workout with one piece of equipment
8 accounts, median 8x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.