Measured Updated dailyMarkdown copy
Play someone's viral clip, then rebut it
A viral fitness format on TikTok and Instagram
Open by playing another person's viral or extreme clip, react to it, then give your expert take.
6
accounts it worked for
5x
median, times their usual
#38
of 79 in fitness
Editing trick
Green screen
Why it works
The borrowed clip supplies the hook and curiosity, and the creator's reaction frames the lesson. Each of these outperformed that creator's plain talking-head tips.
Hook formula[Viral clip], I was ready to pick this apart, but here's what's really going on
How to make it
- 1Play the clip in full for 5-15 seconds with a short co-sign or silent reaction
- 2Cover or cut away to yourself
- 3Correct, defend or upgrade what the clip showed
Examples
Best first, one per account. Each links to the original post.
- @coach.frizzle
333K followers, TikTok
“Are you using the right amount of weight to build muscle?”
41x their usual views, green screen, weight loss
- @danielle_the_dietitian
598K followers, Instagram
“475 Calories 58g Protein”
21x their usual views, green screen, nutrition facts
- @bretcontreras1
1.9M followers, Instagram
“I'd do these GLUTE EXCERSISES forever”
4.9x their usual views, green screen, physique
- @syattfitness
1.1M followers, Instagram
“WATCH THIS IMMEDIATELY”
5.4x their usual views, green screen, weight loss
- @_josh.goldy_
508K followers, Instagram
“This video got 35 million views 🤯”
5.4x their usual views, green screen, weight loss
- @sebastianburka
315K followers, TikTok
“Reviewing larper’s asymmetry advice”
3.3x their usual views, green screen, physique
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Get the MCPMore fitness formats
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24 accounts, median 16x their usual
- Muscle diagram overlay shows what each move hits
21 accounts, median 6x their usual
- Act out the bad rep, then fix it
11 accounts, median 20x their usual
- Exact reps and times stamped on rapid clips
15 accounts, median 8x their usual
- Popular belief declared wrong in first line
9 accounts, median 15x their usual
- Your age named against the body goal
8 accounts, median 13x their usual
- Wrong form then right form, marked on screen
7 accounts, median 19x their usual
- Old photo of you beside today's result
7 accounts, median 17x their usual
- Name the vanity problem area in the hook
7 accounts, median 12x their usual
- Whole workout with one piece of equipment
8 accounts, median 8x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.