Measured Updated dailyMarkdown copy
Physique proof shot before the routine
A viral fitness format on TikTok and Instagram
The post opens with a before/after, a flex or a physique check to prove the routine works, then goes into the exercises.
6
accounts it worked for
17x
median, times their usual
#13
of 79 in fitness
Angle
Talking head
Why it works
The visible result earns trust in the first seconds and gives people a reason to stay for the list. Movementwithjulie's 1-year comparison, Petra's before photo and Maddy's 'credentials' photos all use it.
Hook formulamy [body part] [timeframe] ago vs. today... [number] moves I do regularly
How to make it
- 1Open with a 2-5 second before/after, flex or physique shot
- 2Name the body part and result
- 3Cut to labeled exercises with reps
Examples
Best first, one per account. Each links to the original post.
- @maryaberdeen
39K followers, TikTok
“at home glute routine that actually works”
36x their usual views, talking head, home workouts
- @norakruu
236K followers, TikTok
“At Home Lower Body”
30x their usual views, talking head, home workouts
- @reeserenewalters
24K followers, TikTok
“MY SCULTED ARMS & SHOULDERS ROUTINE”
48x their usual views, talking head, gut and longevity
- @movementwithjulie
688K followers, Instagram
“my SHOULDERS one year ago”
16x their usual likes, talking head, home workouts
- @maddytheeestallion
70K followers, TikTok
“operation 30 day core Pilates inspired- day 30”
17x their usual views, talking head, home workouts
- @petragenco
1.8M followers, Instagram
“Older Ladies IF YOU WANT TO TONE YOUR ARMS”
3.8x their usual likes, talking head, home workouts
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Get the MCPMore fitness formats
- Before-and-after flash in the first seconds
24 accounts, median 16x their usual
- Muscle diagram overlay shows what each move hits
21 accounts, median 6x their usual
- Act out the bad rep, then fix it
11 accounts, median 20x their usual
- Exact reps and times stamped on rapid clips
15 accounts, median 8x their usual
- Popular belief declared wrong in first line
9 accounts, median 15x their usual
- Your age named against the body goal
8 accounts, median 13x their usual
- Wrong form then right form, marked on screen
7 accounts, median 19x their usual
- Old photo of you beside today's result
7 accounts, median 17x their usual
- Name the vanity problem area in the hook
7 accounts, median 12x their usual
- Whole workout with one piece of equipment
8 accounts, median 8x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.