Measured Updated dailyMarkdown copy
Open with the average time, then viewer's place
A viral fitness format on TikTok and Instagram
State a public benchmark or rarity stat for a common goal, then use it to place or validate the viewer.
3
accounts it worked for
9x
median, times their usual
#65
of 79 in fitness
Angle
Talking head, Slideshow, Video
Why it works
Everyone wants to compare their own pace, so the average gives a reason to watch, comment and share. It works well when it reassures people they are doing better than they think.
Hook formulaThe average [metric] for a [goal] is [number]
How to make it
- 1State the average time or rarity stat for the goal
- 2Walk through the levels or the flex
- 3Close by reassuring the viewer
Examples
Best first, one per account. Each links to the original post.
- @celiaparker8
151K followers, TikTok
“The average time for a half marathon is 2hrs 13”
14x their usual views, slideshow, running
- @runnerjmd
128K followers, Instagram
“The average 5k time is: 34:37”
11x their usual views, video, running
- @elliexfit
191K followers, TikTok
“only 15% of adults can run 5KM without stopping. Pretty chic of you to be part of that stat.”
6.1x their usual views, talking head, running
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Get the MCPMore fitness formats
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How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.