Measured Updated dailyMarkdown copy
Name the exact sensation you feel
A viral fitness format on TikTok and Instagram
Open by describing the specific physical feeling or symptom the viewer has, then give the exercise that fixes it.
4
accounts it worked for
23x
median, times their usual
#27
of 79 in fitness
Angle
Voiceover, Talking head
Why it works
A concrete sensation (pain under the kneecap, hips pinching, feeling the wrong muscle) makes viewers think 'that's me', so they stay for the fix.
Hook formulaIf you feel [exact sensation] when you [movement], then [cause]
How to make it
- 1Name the exact sensation and when it happens
- 2Explain the wrong muscle or cause in one line
- 3Demonstrate the fix or progression
Examples
Best first, one per account. Each links to the original post.
- @fitnationdaily
53K followers, TikTok
“6 Move Lats Workout for a V-Taper Back”
28x their usual views, voiceover, physique
- @bodybykb_
264K followers, TikTok
“Everyone's doing step-ups”
25x their usual views, talking head, physique
- @tailoredfit.longevity
278K followers, TikTok
“IF YOU HAVE PAIN UNDER THE KNEE CAP”
20x their usual views, talking head, physique
- @rileykristine
1M followers, TikTok
“A LEG DAY WARMUP THAT HAS HELPED MY SQUATS”
3.9x their usual views, voiceover, physique
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Get the MCPMore fitness formats
- Before-and-after flash in the first seconds
24 accounts, median 16x their usual
- Muscle diagram overlay shows what each move hits
21 accounts, median 6x their usual
- Act out the bad rep, then fix it
11 accounts, median 20x their usual
- Exact reps and times stamped on rapid clips
15 accounts, median 8x their usual
- Popular belief declared wrong in first line
9 accounts, median 15x their usual
- Your age named against the body goal
8 accounts, median 13x their usual
- Wrong form then right form, marked on screen
7 accounts, median 19x their usual
- Old photo of you beside today's result
7 accounts, median 17x their usual
- Name the vanity problem area in the hook
7 accounts, median 12x their usual
- Whole workout with one piece of equipment
8 accounts, median 8x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.