Measured Updated dailyMarkdown copy
Debunk the fix your niche swears by
A viral fitness format on TikTok and Instagram
Take a common 'solution' such as an orthotic upsell, strength training, foam rolling or a viral exercise, and say why it is wrong or incomplete.
4
accounts it worked for
3x
median, times their usual
#75
of 79 in fitness
Angle
Green screen, Talking head, Video
Why it works
It challenges something viewers have actually been told or tried, so it earns attention. The expert then gives the better answer.
Hook formulaIf you've been told you need [common fix], here's what's really going on
How to make it
- 1Name the common fix or sales pitch in the hook
- 2Explain why it fails or backfires
- 3Show or tell the better approach
Examples
Best first, one per account. Each links to the original post.
- @thechrisserra
10K followers, TikTok
“STRENGTH TRAINING CAN INCREASE RISK OF RUNNING INJURIES”
34x their usual views, talking head, running
- @meg_takacs
311K followers, Instagram
“do this bulgarian split squat variation and never suffer from tight hips ever again”
3.0x their usual views, green screen, running
- @dr.lisa.dpt
207K followers, TikTok
“If you're a runner who's”
3.8x their usual views, talking head, running
- @therunningroom
43K followers, Instagram
“That calf tightness you keep ignoring isn't what you think it is.”
2.8x their usual views, video, running
Your post here and want it removed? Email [email protected].
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Get the MCPMore fitness formats
- Before-and-after flash in the first seconds
24 accounts, median 16x their usual
- Muscle diagram overlay shows what each move hits
21 accounts, median 6x their usual
- Act out the bad rep, then fix it
11 accounts, median 20x their usual
- Exact reps and times stamped on rapid clips
15 accounts, median 8x their usual
- Popular belief declared wrong in first line
9 accounts, median 15x their usual
- Your age named against the body goal
8 accounts, median 13x their usual
- Wrong form then right form, marked on screen
7 accounts, median 19x their usual
- Old photo of you beside today's result
7 accounts, median 17x their usual
- Name the vanity problem area in the hook
7 accounts, median 12x their usual
- Whole workout with one piece of equipment
8 accounts, median 8x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.