Measured Updated dailyMarkdown copy
Credential named in the hook over a routine
A viral fitness format on TikTok and Instagram
State who you are or who you've trained, such as 'D1 athlete', 'pro volleyball' or 'Victoria's Secret models', before showing the routine.
4
accounts it worked for
20x
median, times their usual
#30
of 79 in fitness
Angle
Voiceover, Video, Talking head
Why it works
The credential justifies saving the routine. Pilates.by.cat, tayroduncut_, davidkisiel and kratosphysio all did it.
Hook formulaI've trained [famous group]. This is how we [result].
How to make it
- 1Name a specific credential or client group in the hook
- 2Say the exact result the routine gives
- 3Show the routine with sets and reps
- 4Add proof if you have it
Examples
Best first, one per account. Each links to the original post.
- @pilates.by.cat
219K followers, TikTok
“I’ve trained Victoria’s Secret models… This is how we flatten the stomach ✨”
24x their usual views, video, pilates and yoga
- @isabella.raso
214K followers, TikTok
“CHICKEN PESTO TOASTIE”
20x their usual views, voiceover, weight loss
- @tayroduncut_
24K followers, Instagram
“Hip Mobility Routine From a Division 1 Athlete 🥊🤸”
6.0x their usual views, talking head, pilates and yoga
- @davidkisiel
40K followers, Instagram
“ATHLETIC LEG DAY TO JUMP HIGHER PRO VOLLEYBALL PLAYER”
3.7x their usual views, talking head, pilates and yoga
Your post here and want it removed? Email [email protected].
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Get the MCPMore fitness formats
- Before-and-after flash in the first seconds
24 accounts, median 16x their usual
- Muscle diagram overlay shows what each move hits
21 accounts, median 6x their usual
- Act out the bad rep, then fix it
11 accounts, median 20x their usual
- Exact reps and times stamped on rapid clips
15 accounts, median 8x their usual
- Popular belief declared wrong in first line
9 accounts, median 15x their usual
- Your age named against the body goal
8 accounts, median 13x their usual
- Wrong form then right form, marked on screen
7 accounts, median 19x their usual
- Old photo of you beside today's result
7 accounts, median 17x their usual
- Name the vanity problem area in the hook
7 accounts, median 12x their usual
- Whole workout with one piece of equipment
8 accounts, median 8x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.