Measured Updated dailyMarkdown copy
Big result number stated before the advice
A viral fitness format on TikTok and Instagram
Put your exact measurable result in the hook line as a credential, then give advice for a specific daily struggle.
5
accounts it worked for
23x
median, times their usual
#15
of 79 in fitness
Angle
Talking head, Video
Why it works
A concrete number such as 25kg, 58 lbs or 200 lbs earns trust straight away. These posts beat the same creators' vague diary or lifestyle posts.
Hook formula[Number] tips to [struggle] (from someone who [lost X] while [constraint])
How to make it
- 1State the number lost, with timeframe or constraint, in the first sentence
- 2Name the specific struggle you solved
- 3Deliver the list or demo
Examples
Best first, one per account. Each links to the original post.
- @200lbsdown
32K followers, TikTok
“High volume, healthy meal for binge eating disorder recovery”
98x their usual views, talking head, weight loss
- @pj.morrison
99K followers, Instagram
“2 exercises that took me from a beginner runner to 100-mile finisher”
38x their usual views, video, weight loss
- @janey_fit
15K followers, Instagram
“5 tips to avoid overeating at work (from someone who lost 25kgs while working a 9-5)”
23x their usual views, talking head, weight loss
- @hausofhollister
131K followers, TikTok
“habits I left behind ON MY WEIGHT LOSS JOURNEY”
5.4x their usual views, talking head, weight loss
- @kaemchxng
17K followers, TikTok
“5 ways to reach your step goals”
5.3x their usual views, talking head, weight loss
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Get the MCPMore fitness formats
- Before-and-after flash in the first seconds
24 accounts, median 16x their usual
- Muscle diagram overlay shows what each move hits
21 accounts, median 6x their usual
- Act out the bad rep, then fix it
11 accounts, median 20x their usual
- Exact reps and times stamped on rapid clips
15 accounts, median 8x their usual
- Popular belief declared wrong in first line
9 accounts, median 15x their usual
- Your age named against the body goal
8 accounts, median 13x their usual
- Wrong form then right form, marked on screen
7 accounts, median 19x their usual
- Old photo of you beside today's result
7 accounts, median 17x their usual
- Name the vanity problem area in the hook
7 accounts, median 12x their usual
- Whole workout with one piece of equipment
8 accounts, median 8x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.