Measured Updated dailyMarkdown copy
Act out the common mistake before the fix
A viral fitness format on TikTok and Instagram
Open by performing the lazy or popular version of an exercise, then drop it and show the better version.
3
accounts it worked for
15x
median, times their usual
#58
of 79 in fitness
Angle
Talking head
Why it works
Viewers recognise their own habit in the first seconds, which sets up the correction. Different accounts used it for warm-ups, calf raises and glute work.
Hook formulaThis is not a good [activity]. If yours looks like this, you won't improve your [goal]
How to make it
- 1Do the common version for a few seconds
- 2Say or show why it is not enough
- 3Show the upgraded or corrected movement
Examples
Best first, one per account. Each links to the original post.
- @manni_o
31K followers, Instagram
“This is not a good WARM UP”
130x their usual views, talking head, running
- @zeemallick
220K followers, Instagram
“THE REASON WHY YOUR BUTT IS FLATTER THAN HANK HILL'S”
8.7x their usual views, talking head, physique
- @dr.lisa.dpt
207K followers, TikTok
“Fix Your Lazy Glutes When Running”
3.4x their usual views, talking head, running
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Get the MCPMore fitness formats
- Before-and-after flash in the first seconds
24 accounts, median 16x their usual
- Muscle diagram overlay shows what each move hits
21 accounts, median 6x their usual
- Act out the bad rep, then fix it
11 accounts, median 20x their usual
- Exact reps and times stamped on rapid clips
15 accounts, median 8x their usual
- Popular belief declared wrong in first line
9 accounts, median 15x their usual
- Your age named against the body goal
8 accounts, median 13x their usual
- Wrong form then right form, marked on screen
7 accounts, median 19x their usual
- Old photo of you beside today's result
7 accounts, median 17x their usual
- Name the vanity problem area in the hook
7 accounts, median 12x their usual
- Whole workout with one piece of equipment
8 accounts, median 8x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.