Measured Updated dailyMarkdown copy
State height and weight before the outfits
A viral fashion format on TikTok and Instagram
Put your exact height, weight or size up front so viewers can judge how the clothes fit someone like them.
3
accounts it worked for
9x
median, times their usual
#48
of 59 in fashion
Angle
Talking head
Why it works
Fit is the main worry in menswear, and giving the stats makes the fit evidence personal and relevant.
Hook formulaI'm [height] and I wear size [size]
How to make it
- 1State height and weight or size in the first seconds, or on screen
- 2Show the pieces or looks on your body
- 3Overlay the model or cut name
Examples
Best first, one per account. Each links to the original post.
- @edge_hub_
151K followers, TikTok
“178cm,98kg Winter outfits collection”
44x their usual views, talking head, men's style
- @shortkinglifestyle
66K followers, Instagram
“I'm 5'3" my height is the problem”
9.4x their usual views, talking head, men's style
- @noahrwalters
41K followers, TikTok
“MY JEAN ROTATION:”
7.6x their usual views, talking head, men's style
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Get the MCPMore fashion formats
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15 accounts, median 7x their usual
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13 accounts, median 10x their usual
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14 accounts, median 7x their usual
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- Exact height stamped on screen first
10 accounts, median 9x their usual
- Dupe price versus designer price on screen
8 accounts, median 12x their usual
- Pair each item shot with styled look
8 accounts, median 11x their usual
- Pop-up reference photo for each list item
7 accounts, median 12x their usual
- Quoted complaint, outfits answer it on beat
10 accounts, median 5x their usual
- One staple goes with these four colors
7 accounts, median 11x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.