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Measured Updated dailyMarkdown copy

Flash the finished result in second one

A viral fashion format on TikTok and Instagram

Show the finished look for half a second to a second at the very start, then cut back to step one or the 'before' state.

14

accounts it worked for

7x

median, times their usual

#3

of 59 in fashion

Editing trick

Talking head, Video

Why it works

Viewers see the payoff immediately and stay to learn how you got there. The pattern repeats across hair tutorials, styling hacks and fix videos.

Hook formula[Number] tweaks that save an awful [noun]

How to make it

  1. 1Open with 0.5 to 1s of the finished look
  2. 2Hard cut to the raw or before state
  3. 3Walk through the numbered steps on camera

Examples

Best first, one per account. Each links to the original post.

  • @chloeeleungg

    15K followers, TikTok

    “how i do a messy bun in less than 5 min”

    48x their usual views, talking head, outfit ideas

  • @emmy.lennon

    133K followers, Instagram

    “5 TWEAKS THAT SAVE AN AWFUL OUTFIT”

    15x their usual views, talking head, outfit ideas

  • @laura.byrnes

    1M followers, Instagram

    “for the girls who function better with their hair out of their face”

    11x their usual views, talking head, outfit ideas

  • @this_lovely_life_of_mine

    381K followers, Instagram

    “Fall Date Night Outfit”

    13x their usual views, talking head, hauls and try-ons

  • @shaynaslife

    965K followers, Instagram

    “Let me send you a list of my short hair must haves. Almost all my hair tools & products went on...”

    8.4x their usual views, talking head, outfit ideas

  • @erinduganjurchak

    2.8M followers, TikTok

    “Thing tutorial”

    9.4x their usual views, talking head, styling tips

  • @roz_creativestylist

    539K followers, TikTok

    “Let’s take the suit out of the boardroom.”

    8.2x their usual views, talking head, styling tips

  • @amberyackzan

    726K followers, Instagram

    “save this for the next time you need to dress up your bob ✨”

    3.9x their usual views, talking head, hauls and try-ons

  • @lanabenzz

    8K followers, TikTok

    “Bun Tutorial Boi”

    7.1x their usual views, talking head, styling tips

  • @kaitcurnow

    320K followers, Instagram

    “CHIC LOW BUN”

    4.5x their usual views, video, outfit ideas

  • @llymlrs

    252K followers, Instagram

    “soft alternative outfit ideas”

    2.8x their usual views, talking head, outfit ideas

  • @thechiccitygirl

    201K followers, Instagram

    “STYLE HACKS Button Down DIY”

    4.9x their usual views, talking head, styling tips

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More fashion formats

What’s working in fashion this week

How this is measured

  • Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
  • TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
  • A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
  • Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.