Measured Updated dailyMarkdown copy
Dupe price versus designer price on screen
A viral fashion format on TikTok and Instagram
Put a cheap lookalike next to the expensive original with both prices stated.
8
accounts it worked for
12x
median, times their usual
#6
of 59 in fashion
Angle
Talking head, Video, Voiceover
Why it works
The dollar gap is the hook, and showing the original (a tag, an order history or a model photo) makes the claim believable.
Hook formulaIt costs [$X]. This one is under [$Y] on [store] and it's the same
How to make it
- 1Show the expensive item or its tag
- 2Show the cheap dupe next to it or on your body
- 3State both prices on screen
Examples
Best first, one per account. Each links to the original post.
- @juliagratton
331K followers, TikTok
“ARITZIA DOOOPS ON AMAZON??!!”
44x their usual views, talking head, hauls and try-ons
- @kalliecooper1
1M followers, TikTok
“Go to Girl Expensive Taste Realistic Budget”
59x their usual views, talking head, hauls and try-ons
- @momsgotmoney
5K followers, TikTok
“Thrifting in one of the *richest* neighborhoods in Los Angeles 😮💨”
23x their usual views, video, thrifting and resale
- @turnyourclutterintocash
59K followers, Instagram
“A secret consignment store where the rich people in the surrounding areas consign !”
15x their usual likes, voiceover, thrifting and resale
- @mikayla.vallati
492K followers, TikTok
“the ultimate “cool girl” amazon fall shoe haul 🐆”
10x their usual views, slideshow, hauls and try-ons
- @katiefawn
361K followers, TikTok
“It costs $350. This one, under $30 on Amazon, and is an exact freaking dupe.”
4.9x their usual views, talking head, hauls and try-ons
- @loghanmckleigh
50K followers, TikTok
“recent amazon finds you won’t regret buying !!!!!”
8.9x their usual views, slideshow, hauls and try-ons
- @icessr
172K followers, TikTok
“GIANT THRIFT STORE IN TORONTO”
3.6x their usual views, voiceover, thrifting and resale
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Get the MCPMore fashion formats
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15 accounts, median 7x their usual
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13 accounts, median 10x their usual
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14 accounts, median 7x their usual
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8 accounts, median 35x their usual
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10 accounts, median 9x their usual
- Pair each item shot with styled look
8 accounts, median 11x their usual
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7 accounts, median 12x their usual
- Quoted complaint, outfits answer it on beat
10 accounts, median 5x their usual
- One staple goes with these four colors
7 accounts, median 11x their usual
- Exact dollar figure in the hook
7 accounts, median 10x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.