# State height and weight before the outfits

A fashion format, measured November 8, 2026 by Volume. https://tryvolume.app/working/fashion/state-height-and-weight-before-the-outfits

Put your exact height, weight or size up front so viewers can judge how the clothes fit someone like them. It worked for 3 accounts, with a median of 9x their usual reach. Type: Angle. Seen as: Talking head.

## Why it works

Fit is the main worry in menswear, and giving the stats makes the fit evidence personal and relevant.

## How to make it

1. State height and weight or size in the first seconds, or on screen
2. Show the pieces or looks on your body
3. Overlay the model or cut name

## Hook formula

I'm [height] and I wear size [size]

## Examples

- @edge_hub_ (151K followers, TikTok talking head): 44x their usual views. Hook: “178cm,98kg Winter outfits collection” [Original post](https://www.tiktok.com/@edge_hub_/video/7701310563032386846)
- @shortkinglifestyle (66K followers, Instagram talking head): 9.4x their usual views. Hook: “I'm 5'3" my height is the problem” [Original post](https://www.instagram.com/p/DeW8UC4RupP/)
- @noahrwalters (41K followers, TikTok talking head): 7.6x their usual views. Hook: “MY JEAN ROTATION:” [Original post](https://www.tiktok.com/@noahrwalters/video/7697360580511894797)

More fashion formats: https://tryvolume.app/working/fashion.md

## Get the full library

The full library has every post, format and hook in fashion, plus long-running Meta ads, and your AI agent can search it over MCP. The library comes with Volume Core and Pro, from $29.99 a month, and every plan starts with a 3-day free trial. Start a free trial: https://tryvolume.app/library

Agents: add Volume's MCP server (https://app.tryvolume.app/api/mcp) and call `search_library(shelf: "formats", niche: "Fashion")` for every format, `search_library(shelf: "posts", niche: "Fashion")` for examples with transcripts and scripts.

## How this is measured

- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.

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